The Big Game, Super Bowl 57
Hello and welcome to our Super Bowl edition of The Mill & Co.! Between the close game, Rihanna’s stunning halftime performance and of course, the amazing commercials, Sunday night did not disappoint.
A tremendous job well done to every single person who worked tirelessly to take us the full nine yards for the big game. An astounding 16 of the commercials that aired for Super Bowl 57 were collaborations with The Mill, meaning that we were involved in a total of roughly 28% of the spots in-game.
Our global network of studios had a hand in crafting the projects that aired this year, which demonstrated our core capabilities at their finest - full-scale productions from visual effects, direction, finishing, and colour.
We collaborated with some of the biggest brands to create some of the most memorable ads of the year. From Jeep ‘Electric Slide’ directed by The Mill’s Nic Yiallouris to e.l.f. Cosmetics ‘Sticky’ starring Jennifer Coolidge and written by The White Lotus creator Mike White, this season’s ads went all out.
And, for the seventh year running, our collaborations have ranked in the Ad Meter top 5 with this year’s Amazon ‘Saving Sawyer' ranking at #3 and Popcorners ‘Breaking Good’ ranking at #5!
Keep your eyes on THEMILL.COM for more news and stories recognizing the work that our global studios had a hand in crafting for this Super Bowl season.
Cheers,
The Mill & Co.
THE BIG GAME DEBRIEF
Check out all our creative collaborations from the ‘big game’.
AD METER RANKS THREE OF OUR CREATIVE COLLABORATIONS IN THE TOP 10 SUPER BOWL COMMERCIALS OF 2023
The big game may be over, but the USA Today's Ad Meter results are in!
THE 2023 JEEP 4XE HYBRID LINEUP ELECTRIC SLIDES INTO THE SUPER BOWL
For the brand’s electrifying Earth-centric Super Bowl 57 spot, Mill+ Director Nic Yiallouris and our team of VFX artists collaborated with agency HighDive.
YOU WATCH FOR THE GAME, WE WATCH FOR THE CREATIVITY | REVISITING OUR PAST SUPER BOWL COLLABORATIONS
For six years straight, The Mill has been a part of the USA Today’s Ad Meter top spots, with many of their collaborations making the top 10.
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MORE TO LOVE
SUPER BOWL NEXT UP | DESIGNERS ISIL DONERAY-PERRONE AND LAURA NASH DISCUSS MAKING THE MILL BRANDING SPORTY FOR THE BIG GAME
Senior Brand Designer Isil Doneray-Perrone and Senior Designer Laura Nash from The Mill's Design Studio walk us through creating The Mill's Super Bowl 57 campaign.
The Mill has announced the addition of Katie Dymmock (colourist, London), Kenya Agunloye (producer, New York), and Elodie Ichter (senior colourist, New York). As the global colour network continues to expand, the three will focus on growth opportunities and the development of The Mill’s colour offering. They will be part of the existing international team of colourists’ mission of ‘bringing creative visions to life.’
HOW OUR VFX TEAM TAMED A WORLD GONE WILD IN THE FULL CG TRAILER FOR WILD HEARTS
Our VFX team led by Mill+ director Morten Vinther crafted five environments, three hunter battles, five giant creatures that mix flora and fauna and also geology.
THE MILL AND AYZENBERG PARTNER TO UNVEIL THE NEXT EPIC CHAPTER IN THE ELDER SCROLLS ONLINE UNIVERSE
To unveil the riveting next chapter in The Elder Scrolls Online universe, we collaborated with ZeniMax Online Studios and agency Ayzenberg for the two-and-a-half-minute cinematic reveal trailer directed by Mill+ director Robert Sethi.
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Curated monthly, we round up the best creative work from across the globe and get to know the people behind the projects.
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1yI love this post with a lot of pictures. Sometimes I don't have time, I scroll. :)