Boost Your Revenue in Q4

Did you know Q4 is when companies spend the most money?

To help you make the most of the end of the year, we're hosting a brand new masterclass next week, Thursday, Sept. 12 from 12PM - 2PM ET.

NEW MASTERCLASS:

Go from "One-Hit Wonders" to "Winning Streaks"

3 Keys to to Unlock Consistent Clients & Cash Flow

Click here to secure your spot.

Here are 10 reasons companies spend more in Q4.

#1. Year-End Budget Spending: Departments inside companies often have use-it-or-lose-it dollars that were allocated for the year. As a result, programs, projects, and initiatives decision makers had been holding off on are suddenly bumped up to the front burner, providing a window of opportunity for you.

#2. Holiday Season: The holiday season drives significant consumer demand, particularly in retail and consumer goods sectors, leading to increased marketing, promotions, and inventory purchases. This in turn pushes up the demand for just about everything else, from more hiring to more training, to more marketing, to more internal communications, to more customer service.

#3. Strategic Investments for Growth: Companies make strategic investments before the year ends to set them up for success in the following year. It's an early jump on next year's goals. This often leads them to make much-needed investments in their people, their culture, their strategic planning, their internal communications, and more.

#4. Tax Considerations: Corporations often make additional expenditures for tax planning purposes, aiming to maximize deductions and minimize taxable income before the fiscal year closes. That can translate into a cash flow injection for you as companies look to pre-pay for programs and services they will utilize the following year.

#5. Promotions & Re-orgs: The end of the year is when companies are doing reorgs and promotions, which drives a flurry of internal activity — from new projects being launched as people step into their new roles, to new leadership development and skills-building needs, to team and department off-sites, and more.

#6. Sense of Urgency: Nothing drives things finally getting across the finish line like a true sense of urgency. And seeing that December 31 date on the calendar getting closer and closer often does the trick. Suddenly decisions that had been put off for months, finally get made and programs and initiatives move forward.

#7. Increased Marketing and Advertising Budgets: Many companies increase their marketing and advertising spend in Q4 to meet annual targets, launch end-of-year campaigns, or prepare for the holiday shopping season. This often provides the need for additional bandwidth from experts on the outside.

#8. End-of-Year Internal Gatherings: From the need for strategic planning days to department-wide off-sites, to top leaders meetings, to end-of-year voice of the customer gatherings, there's a big window of opportunity. Organizations often need strategic facilitators, speakers, trainers, photographers, videographers, meeting planners, and more.

#9. Performance Coaching: As a result of year-end performance reviews, it comes to light that there are employees and leaders who are not performing up to their potential, opening the door for everything from team and individual coaching, to training workshops on how to have difficult conversations, to even outplacement services for those who will be exiting. Of course, this also goes for the other end of the spectrum, too. Top performers and rising stars are also identified and slated for leadership programs.

#10. End-of-Year Events and Conferences: Not surprisingly, Q4 is a big season for conferences, expos, trade shows, summits, and more, leading to higher travel, hospitality, and event-related expenses. But it also leads to a need for surge support from outside experts, from marketing firms, to speakers, to copywriters, to event planners, and more.

Bottom Line: Q4 is a critical time for self-employed experts and founders of boutique firms, including leadership coaches, consultants, trainers, speakers, service providers, marketers, strategists, and more to capitalize on B2B spending.

Be sure to join us for our upcoming masterclass to help tap into these cash flow zones, both in Q4 and setting yourself up for success in 2025.

Free Masterclass: Go from "One-Hit Wonders" to "Winning Streaks"

3 Keys to to Unlock Consistent Clients & Cash Flow

Thursday, Sept. 12 from 12PM - 2PM ET.

Click here to secure your spot.

See you there!

Cheers,

Angelique