Brand Development at ICON Management

At ICON Management, our legacy in influencer management is just the beginning. We're all about adapting to the ever-changing world of influence, where exciting opportunities lie ahead. We're taking it a step further by building brands for our creators. With our expertise and the support of our sister companies, we have what it takes to foster greatness. Our track record is proof, with many impressive projects we've been part of, and there are more fantastic journeys on the horizon as we grow our team.

KASH Beauty 

KASH Beauty, founded in 2019 by influencer Keilidh Cashell, is Ireland's fastest-growing cosmetics brand. With its iconic Secret Treasure collection, it rapidly earned recognition, even being featured in British Vogue and named a top-performing Beauty Brand by Shopify in 2020.

The brand's product line-up includes a collection of richly-pigmented eyeshadow palettes, faux-mink eyelashes, lipsticks, and award-winning face base products, all cruelty-free and vegan. KASH Beauty caters to diverse styles, from natural glam to avant-garde.

Keilidh Cashell, Ireland's most-followed beauty influencer, has dominated the industry since 2015, collaborating with major names like Morphe Cosmetics and Charlotte Tilbury. Her mission is to make people feel beautiful and confident through her brand, ensuring that KASH Beauty remains a cosmetics industry staple. KASH Beauty is where artistry, inspiration, and innovation converge, reshaping beauty standards.

Most recently, KASH Beauty has come out with multiple product launches, including a full collection with influencer Charleen Murphy which was an award-nominated success. You can expect lots of exciting things coming from KASH, including Christmas gift sets and exclusive products! 

Hold My Drink with Charleen and Ellie 

Charleen Murphy and Ellie Kelly's 'Hold My Drink' podcast was founded in 2021 alongside GoLoud and ICON management. 

By delivering authentic, relatable content on love, insecurities, and more, Charleen and Ellie have created a strong emotional connection with their audience. Achieving the Number 1 spot on the Irish Podcast Charts within just one hour of its October 2021 release demonstrates the power of a well-crafted brand. With consistent weekly releases and a bonus episode, they've maintained a reliable connection with their audience, setting a model for successful brand-building in the digital era. 

In 2022, 'Hold My Drink' first went live at Vicar Street, consistently selling out venues across Ireland. In fact, this week they are in the middle of their regional tour. With their second anniversary and 100 episodes celebrated this autumn, their ascent continues! 

true beauty

In 2022, Aideen Kate, a trailblazing force in the beauty industry since 2013, gave life to true beauty. More than a cosmetics brand, True Beauty stands as a mantra, celebrating self-love, expression, and inclusivity, aligning perfectly with Aideen's ethos of embracing one's true self.

With a clear vision to inspire and be inspired, true beauty fosters body positivity and inner beauty. Offering a diverse array of high-quality cosmetics, including face palettes, creamy lipsticks, matching lip liners, and high-shine glosses, it redefines beauty through innovation in formula development and shade design. true beauty goes beyond makeup; it empowers individuals to express their authentic selves and revel in their unique beauty.

EK Eyewear 

EK Eyewear, an embodiment of Ellie Kelly's keen interest in fashion launched following her thriving makeup artistry career. Ellie has unveiled a new realm of sophistication and fashion-forward design, redefining the essence of eyewear. EK Eyewear is more than just sunglasses; it's a statement of timeless elegance and style. 

Notably, EK Eyewear made a remarkable entrance into the market, with their debut collection completely selling out. This success is a testament to Ellie Kelly's commitment to excellence and her uncanny ability to connect with those who seek eyewear as a symbol of their individuality and fashion sensibilities. Big things are on the horizon for EK Eyewear, promising an exciting future!

As we embrace the journey ahead, we're excited to continue shaping the landscape of influence and brand development!