Some insights about Brand and People of Turck in China and South Korea
Dirk Wunder
Vice President Corporate Marketing | Brand Obsessed | Digital Enthusiast | MMBA Brand Management & Marketing
The brand and the people who work for it are the unifying elements.
On top the attitude of them is a little thing that makes a big difference.
This are my key take away after one week in Asian Mega Cities.
The industry in Asia is very innovative and demanding from their partners like Turck compelling knowledge and expertise in automation up to the top level. On this top level we speak about solutions.
We at Turck work hard on creating more connectivity in every dimension thru connected and smart products and solutions to meet our customers demands on new data to support more efficiency in their processes.
We have to offer our customers an IT and OT convergence and up to date Cloud Solutions. This here is a showcasing example of our Cloud solution in a local developed demo kit. I am strongly convinced we at Turck are on a journey to be a real digital company also in Asia.
This means with our engaged sales engineers on side and expertise in automation solutions the customers are able to get valuable real time data from the factory area with production (so called shop floor with a lot of machines).
This kind of Smart Factories gives them more reliable and new data, more transparencies and efficiency in order to optimize their production and processes. This gains significant competitiveness, leverage growth or even pivot them to new business models.
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In our business we call it IIoT or in Germany Industrie 4.0.
Our Turck teams here in China and South Korea are facing strong competitors. For this we are well prepared through a transition from product sales in the past to a solutions sales. It is now in our DNA and the foundation of all are the smart and lovely people working very hard for our valuable customers to gain the best customer experience every single day.
As a global automation partner it needs a lot of respect to different cultures in the entire teams, very positive attitude, passion for automation, performance and loyal ambassadors in Sales and Service for our Turck brand to start every day with a customer centricity focused approach.
My conclusion: At the end it is all about people with the right attitude and a trustable brand to make a big difference.
By the way: some impressive number crunching:
I have been in 3 Asian mega cities:
- Beijing (China) with a population more than 21,5 million
- Tianjin (China) with a population more than 14 million
- Seoul (South Korea) with a population more than 10 million
The “mega city” and biggest town of Germany is Berlin with a population of 3,7 million.
So only in 3 cities in Asia having around 50 million inhabitants - this is about 60% of the total number of inhabitants in Germany.
And not forget about culture. Watch this 2 min video I took at the airport in Korea and listen this wonderful music. Getting to know foreign cultures is a real enrichment for all of us to treat each other more respectfully on this wonderful planet.