Breakfast Briefings are back! Learn how to deliver organic value beyond your Paid campaigns
How to create a brand voice 📣
Your brand’s voice is the consistent way you show up in the world. It runs through all company communications and customer touch-points and it’s closely associated with the brand’s personality. It’s your point of view, how you behave, think and express your values.
It's one of the most important signals you can use to connect with consumers and stand out from competitors, boosting brand awareness and trust. However, if it's not kept consistent or in line with your customers' needs and wants, it can have the opposite effect.
Strategy Director, Julie Reid , describes the benefits a clear brand voice affords and takes you on a step-by-step journey of creating one.
Not all impressions are equal ⚖️
We use impressions to measure activity in all corners of marketing. It's essentially how many people have seen your ad and is often talked about when measuring your brand awareness. But, what a lot of marketers tend to forget, is that not all impressions are equal.
Where you place your ads determines how much value an impression will be worth. If your ad is one of many on a tiny screen, the user viewing it is unlikely to engage with it (or even notice it at all!), whereas an ad on Spotify is much more likely to engage a user. Quality impressions will almost always lead to more success than chasing low cost-per-mille or a high volume of impressions.
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Our Head of Paid Media, Jack Brown , provides a deeper insight into how to better understand the quality of your impressions, so you can more effectively place your ads, in his article for The Drum .
February Breakfast Briefing 🍞
Picture this: you've designed some brilliant creative assets, you've got some amazing ad copy and you've thrown tons of money at a paid campaign. So what's next? If you want to turn those paid campaign leads into customers, you need to give them something of value while you've got their attention. This is why you need a decent and considered content marketing campaign in place all the time.
A lot of the time, marketers will throw money at paid media activity without considering how few leads will convert if you don't have any valuable content to offer once they've checked you out. Our Head of Content Marketing, Siobhan Congreve , and Social Media Consultant, Jacqueline Martin , will help you make sure this never happens again.
Join us on Wednesday 22nd February at Hallam HQ to learn which content to invest in, what your 2023 content activity needs to include and how it should work in tandem with your paid media campaigns.