Breaking Through Ageism: A Call to Action for Corporate Leadership

Breaking Through Ageism: A Call to Action for Corporate Leadership

In today's corporate landscape, ageism remains a pervasive and profoundly entrenched issue, perpetuated by many misconceptions about individuals at different stages of their careers. From the false assumptions surrounding young professionals to the unfair biases against those over 40, ageism continues to hinder progress and innovation in the workplace.

I am grateful to Women in Revenue for providing a platform to address this critical issue through a two-part series for women who have experienced ageism firsthand. What struck me as I led the program during these sessions was the invaluable wisdom shared by women spanning generations—from ambitious individuals in their 20s to seasoned veterans in their 70s, all thriving in their respective fields.

The discussions catalyzed introspection, prompting us to challenge the status quo and examine critical questions that lie at the heart of the ageism debate:

  1. What does 'cultural fit' entail, and how can we ensure it does not hinder diversity and inclusion?
  2. Why does the lack of female representation persist at the highest levels of corporate leadership, particularly within boardrooms?
  3. Do our leadership teams authentically reflect the diverse demographics of our customer base?
  4. How do preconceived notions about age impact perceptions of an individual's ability to execute and innovate?
  5. What does being labeled as 'overexperienced' mean, and how does this stereotype limit opportunities for seasoned professionals?
  6. Why do women remain vastly underrepresented in CEO positions, comprising only 8.2% of the Fortune 500 in 2023?

Suppose we are to dismantle ageism and other systemic biases in the workplace. In that case, we must actively sponsor individuals who defy traditional norms, challenge our perspectives, demonstrate exceptional talent, and drive early in their careers. By nurturing and empowering these emerging leaders, we cultivate a pipeline of diverse talent primed to seize leadership roles with the requisite experience, support, and confidence.

Moreover, we must recognize the critical importance of aligning our company's mission and leadership team with the values and aspirations of our key stakeholders—the buyers, decision-makers, and influencers who shape our success. In an era where authenticity and purpose drive consumer loyalty, our organizations must embody the diversity and inclusivity that resonate with our target audience.

As corporate leaders, we are profoundly responsible for championing diversity, equity, and inclusion at every level of our organizations. Let us commit ourselves to fostering environments where age is celebrated as a source of wisdom and experience rather than a barrier to opportunity. 

As we kick off March, Women's History Month, let's change the story around ageism.

We can create opportunities reflecting the rich tapestry of human potential and propel our companies toward a future of innovation, collaboration, and collective success.


#ageism #inclusion #diversity #corporateamerica

Shari Johnston

COO | SaaS GTM Leader| Founder of WomeninRevenue.org | ABX Evangelist

6mo

Thank you for hosting Emilia D'Anzica, MBA, PMP we are lucky to have you contributing your knowledge and leadership! #womensupportingwomen

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