Bud Light Brew-Haha Was Just Business. Do you feel played?
Dr. Gilda Carle (Ph.D.)
![Dr. Gilda Carle (Ph.D.)]()
Dr. Gilda Carle (Ph.D.)
BUSINESS & RELATIONSHIP STRATEGIST, applying Sun Tzu's "The Art of War": WIN without fighting! Words over weapons. New book: “Real Men Don’t Go Woke.”
UPDATE:
Since the above column was published:
It doesn't take my being an MBA professor to know this is a dysfunctional organization! What do you think?
“My Favorite Story To Tell Is Yours.” President, Lamour Strategy Group - A Revenue Marketing Strategies Consultancy Videographer, Editor & Producer, LamourLife Productions
1yRIP, Bud Light.
BioConversion Solutions
1yNope. Consider Belgian Beer as an option where one is unlikely to find Hollywood rabble, MSM tools, or the Dylan Mulvaney junta.
Executive Vice President & Creative Director at TC Fabrication
1ySays a lot about the direction of the company, if the CEO didn’t know what was being done in their marketing department. Worked out great for Dylan, not so great for Bud. While Dylan smiles all the way to the bank, Bud’s reputation is shattered in the eyes of at least 50 percent of it’s customers. Arrogance, and stupidity is not a good mix for business.