Build Your Business Fast BLOG | Storytelling Your Way to Sales

If you want to get your prospects’ attention, make an emotional connection with them then you have to learn the art of storytelling.

Consumers have more choices today than they ever had before. Traditional marketing just isn’t as effective as it once was. Most businesses aren’t using storytelling today.

A good friend of mine who has since passed, Gary Halbert once said, “The often missing ingredient in a sales message is that the sales message doesn’t tell an interesting story.”

Not only is telling a story a tried-and-true method for getting attention, but an engaging story will keep attention.

Here are a few steps that will help you use the power of storytelling in your business.

1. Show, Don’t Tell. Don’t’ talk about yourself. Use stories that convey your expertise and values.
2. Humans use narrative to make sense of the world around us. As your prospects struggle with the problems they are facing in their lives, you can use stories to answer important questions. How can you help? Why should they buy from you? Well-crafted stores can show people the benefit of choosing your product or service.
3. Being the Hero. Set yourself apart from other business by talking about your customers, not yourself. Use customer stores to help undecided shoppers relate to your customers. When satisfied customers talk about you and praise you, it is more credible than anything you could say.
4. We love stories. Use stores to... >>READ FULL ARTICLE

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