Building a Business: Where Passion Meets Purpose

Hey hey, 

Thank you for signing up for the newsletter Just Talk - a refreshingly honest, promise-not-to-sell-you-anything newsletter. Every week, we'll share good content on calling, emailing, prospecting, deal rooms, and support to help you win, always. 

And speaking of good things, we’ve got the goodest news for you — announcing the launch of our podcast The Business OS. 🎊

But why does the business world need another podcast? 🤔

Because we looked really hard and didn’t find one that resonated with our bootstrappy, scrappy, let’s-get-this-done-with-what-we-have spirit. 💪🏻

Building a business is tough, and we’re not saying we can make it easy, but we CAN help you avoid the common pitfalls that swallow up most startups. With advice, strategies, and stories from the trenches, this is the podcast for entrepreneurs and dreamers of all stripes.

In the first episode, we talk to JustCall CEO Gaurav Sharma (because who else could it be?!) about a whole host of things, including:

🏗️ Bootstrapping your first business and why that is often the right way to go.

🧑💼 What founders need to do to become CEOs.

🚩 His hiring strategy and what he considers red flags.

Listen in on your favorite platform:

Spotify

Apple Podcasts

YouTube

Hit that subscribe button so you never miss an episode, and don't forget to leave us a review – it means the world to us! 🩵

More cold calls equals more meetings?

Sadly not. Besides, cold calling has gotten a lot tougher. In 2007, it took under 4 attempts to reach someone. Now? 18+ dials, with call-backs below 1%. I mean, how many sales calls do you even pick up?

That’s why we teamed up with the good folks at 30 Minutes to President's Club (specifically club member Sarah Brazier ) to share their best tactics on how to book more meetings with cold calling. This playbook is packed with actionable tips and tools, y’all.

You’ll learn how to: 

• Clean up your calling list and remove all bad or old data.
• Build hyper-specific lists by organizing your prospects into categories.
• Use winning talk tracks to convert more meetings.

⬇️ Download Here

Want to reel in new clients? Here’s what LinkedIn experts say.

First, we loved this post by Morgan J Ingram on how to build your pipeline if you're an AE.

• Analyze your data to find out when your customers purchase something and which channels work best for you.
• Take a seat and listen carefully to understand what they're doing and what their company is doing.
• Never forget about multi-touch prospecting, as you never know which other channels your customers prefer.
• Once you've closed a deal, ask for referrals if they're happy with your service.

Sounds simple, right? Go check out the post for the secret sauce. Spoiler: There's no secret sauce. It's all about social listening and multi-touch prospecting.

Once you are done with prospecting, the next step is to book meetings. Ian Koniak uses this ‘tried and tested’ 4-step method: 

• Find out as much as you can about the executive. 
• Try to establish a link between their goals and your product or service. 
• Personalize your message. 
• Follow up extensively across all channels. 

Surprised by how simple it is? Ian achieved a 10% conversion rate with this method. Learn more by reading the full post here. 

Meeting booked? Great! What if your prospect drops the D-bomb on the meeting and says - “I cannot make the decision to buy this?” How do you get them back? Jen Allen-Knuth shares what you should do and the right questions to ask. And yes, it does involve asking about a certain Mr or Mrs Rogers on the team.

And that’s a wrap! Hope every meeting you book becomes a deal.