Building Strong Relationships With Luxury Wedding Planners
Susie Evans Weddings and Events
To create and unforgettable wedding that you, your friends and your family will want to relive forever.
A Guide for Vendors and Suppliers
Are you a vendor or supplier looking to work with luxury wedding planners? Here are some key tips to help you build meaningful connections and successful partnerships:
Do Your Homework: Take the time to research planners and determine if your brand and work align with theirs. Check out their social media and website to ensure your style complements their level of service.
Find the Right Fit: Reach out to planners whose style and level of work match yours. Sending generic requests without research often leads to rejection. Tailor your approach to show you’ve done your homework.
Get to Know Your Planner: Just as you build relationships with couples, get to know the planners you work with. Learn about their process and see if there's anything you can do to support their business. Understanding their current vendor relationships can provide valuable insights.
Understand Referral and Commission Fees: Know the planner’s policy on commission. Some planners accept commissions, while others, like myself, do not. Offering a commission without knowing the planner’s stance can hurt your chances of collaboration.
Communicate Effectively: Keep communication lines open with planners. Whether you're dealing directly with the couple or not, always copy the planner on important communications like invoices and contracts. Teamwork and transparency are essential.
Personalise Your Outreach: When reaching out to planners, ensure you address them correctly. Misspelling names or using generic salutations like "To Whom it May Concern" shows a lack of attention to detail and respect.
Engage Genuinely: Build real, genuine relationships with planners and likeminded suppliers. Share interesting details about yourself, like your love for sausage dogs or your favorite cocktails. Authentic connections can add significant value to the planner’s business.
Building strong relationships with luxury wedding planners requires effort, respect, and genuine engagement. By following these tips, you can create lasting partnerships that lead to fabulous, unforgettable events.
Image Credit // Hayley Bray