Can SEO Articles Really Help Drive Traffic to Your Website?

Research shows that company marketing specialists who prioritize blogging or writing articles are 13 times more likely to see positive ROI or return on investment. Statistics also assert that companies that publish updated blogs receive 97% more links to their website. In addition, companies with blogs have 55% more website visitors compared to those that don't have one. These astounding figures could work exceptionally well for your brand if you write optimized articles using SEO or search engine optimization principles. 

You most likely know how valuable blogging is since the world wide web is saturated with billions of blogs from various brands. Creating SEO articles is the perfect way to share information about your business. You can also share your thoughts on specific topics in a way that connects with your target market. But with so many companies with their blogs, you need ways to stand out. Fortunately, SEO is effective in driving traffic to your site. Yes, it truly works and here's why: 

Helps Nurture Customer Relationships

Writing SEO articles with the right keywords help you foster and nurture relationships with both existing and new customers. For starters, writing SEO articles helps amplify your brand's visibility. When you consistently churn out SEO articles that are embedded with keywords that your customers consistently search for, your clients find you and your content a lot faster. 

And when these articles rank high in SERP or search engine results pages, they see your company compared to your competitors. Consequently, the clients are more likely to click on your links. When they feel your articles help them, this builds credibility, proves your authority, and invokes trust. And trust is the most critical component in running a business. It will propel your clients to visit your website again and again. More importantly, client trust converts website visitors into paying, loyal customers. 

Increases Visibility Using Blog Topics With High Search Traffic

Apart from word-of-mouth referrals, publishing helpful and well-written SEO articles with topics that target high traffic is an excellent marketing strategy. That means writing articles with topics your customers search for asserts your authority in your niche while inspiring client confidence. Prioritizing this strategy could send you hundreds of new website visitors per month. 

If you rank high on Google, you could generate more website visitors, create more leads, and enjoy higher conversion rates. Here's how to create SEO articles with high search traffic potential: 

• Use tools like a keyword explorer to find high-volume, low-competition keywords
• Assess the ranking difficulty of the specific keyword you intend to use
• Prioritize topics that have high business value or those topics where your goods or services solve your clients' pain points
• Take advantage of tools like Content Explorer to find top content ideas in your niche that are easy to rank

For an article to rank well, focusing on the best topics is key. Doing so will increase your company's visibility. And in turn, you can translate those visits into greater revenues. 

Improves Website Positioning

Writing SEO articles helps improve your website's overall SEO and positioning against your competition. Curating relevant articles that answer your customers' questions makes your website more appealing. When you publish valuable content with optimized titles, metadata, and images, you improve your company's reputation and create a personality that makes your business both credible and approachable. 

Moreover, if you publish articles that use a variety of on-page SEO tactics, you also get more opportunities to rank high in SERP. Make sure your articles imbibe the following on-page SEO elements: 

• Prioritize fast page loading speed
• Work on mobile responsiveness 
• Update older content for index crawlers
• Use credible website links

Increases Brand Awareness

Finally, consistently writing SEO articles shows everyone you're updated on the latest trends. It proves that a bot doesn't run the site and that your brand actually cares about what your customers think. Bear in mind that the more you update your blog, the more traffic it will receive. The Google algorithm provides a high priority for websites with new and fresh content. 

If you want to garner more attention from the various search engines and drive more visitors to your website, you must update your page with fresh SEO articles at least twice a week. This affordable marketing strategy allows you to effectively connect with your target audience.