In case you missed it // What are the odds? Tinder, Oatley and Liquid Death
Hi friends,
what are the odds? Tinder, Oatly, and Liquid Death in the same week.
Get ready for a thrilling read.
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ADVERTISING
Liquid Death's Iced Tea campaign features tough grannies who don't mess around
Liquid Death , the iconic canned water and beverage brand, has released a new advertising campaign for its iced tea line that features a group of no-nonsense grannies. The campaign video depicts the grannies showing off their toughness and intimidating personas as they drink the brand's iced tea, which is infused with caffeine and organic ingredients. The grannies' bold personalities and tough attitudes aim to appeal to a younger audience who are looking for a drink with a kick.
ADVERTISING
Breaking the mold: Oatly's bold branding approach and the Reddit case
Oatly has gained significant attention for its innovative and disruptive marketing strategies. The company's approach is centered around bold and creative campaigns that challenge traditional industry norms. From their quirky "Wow, No Cow" slogan to their controversial Super Bowl ad featuring CEO Toni Petersson singing about milk alternatives, Oatly has successfully made its mark in the industry. While their campaigns may not be everyone's cup of tea - as in the Spam Newsletter launch campaign case - they have certainly helped the brand stand out in a crowded market.
FEATURED
A bunch of news from my network
- WeRoad launched its first international campaign [source Fabio Bin linkedIn]
- eBay.it new commercial [source Vito Pace linkedIn]
- New Foundation in town [source Elena Sacco linkedIn]
- Brand New Campari Soda wall in Milan [source Francesco Brambati linkedIn]
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NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Streaming binge: Welcome to Wrexham on Disney+
Shazam it: This was us by Plastic Radio
MARKETING
Mktg picks not to miss
DESIGN // ADVERTISING
Swipe right into Gen Z Love: Tinder's global rebranding campaign
Tinder has rebranded itself to appeal more to Gen Z users with its new global brand campaign, "Singles First." The campaign aims to shift the app's focus from solely facilitating hookups to creating more meaningful connections, encouraging users to prioritize their needs and desires in their search for love. With a new logo, updated app design, and fresh marketing materials, Tinder hopes to attract a younger audience while staying true to its mission of connecting people. Developed in partnership with Mischief @ No Fixed Address , the campaign will run in multiple markets around the world
DESIGN
Nokia unveils new brand identity after a 6-year rebranding effort.
Two or three of you texted me about this rebranding just after the release at the MWC 2023 in Barcelona. For those of you who missed it, Nokia has revealed a new brand identity after a six-year rebranding process in collaboration with brand consultancy Lippincott . The new visual identity features a simplified logo, a new typeface, and a new brand color. The redesigned logo features a simple and elegant typeface with a more vibrant blue color. The company has also developed a new brand sound that reflects its identity.
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