CHAT. Summer Recap: Revisit the Best of our Monthly Newsletter!
Hey Marketing Experts!
Isn’t summer the perfect time to take a moment, relax… and catch up on some of the insightful content we've shared over the past few months! 😅
Our CHAT. newsletters have been packed with valuable information and forward-thinking strategies to help you stay ahead in the ever-evolving landscape of conversational commerce.
Whether you're lounging by the pool or enjoying a breezy evening on the patio, here's a chance to revisit our recent editions and soak in the knowledge to elevate your business.
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1. July Edition: Reimagine Customer Experience with Voice Assistants
Last month, we explored the transformative power of voice assistants like Alexa, Google Assistant, and Siri. As voice commerce surges from $4.6 billion in 2021 to $19.4 billion in 2023, the way consumers interact with businesses is evolving.
Discover how you can leverage this technology to streamline interactions, enhance accessibility, and create engaging customer experiences. Imagine your customers effortlessly placing orders and receiving personalised recommendations – all through their voice.
We explore implementation strategies, including optimising your website for voice search and developing voice-activated skills, to help you stay ahead in this evolving landscape.
2. June Edition: Will GPT-4o Revolutionise the Future of Conversational AI?
June brought us the exciting launch of OpenAI's GPT-4o, a significant leap in AI technology.
This multi-modal model processes text, audio, images, and video, offering a seamless and intuitive user experience. With capabilities like tone of voice analysis and real-time responses, GPT-4o promises to elevate conversational AI to new heights.
Learn how this innovation can transform your customer interactions, offering richer, more dynamic exchanges, and see examples of how businesses are already leveraging these new capabilities to enhance communication and engagement.
3. May Edition: Embracing Automation with Chatbots
In May, we focused on the necessity of chatbots in modern business. With 24/7 availability and the ability to provide instant support, chatbots are revolutionising customer service.
According to a 2022 study by Tidio, nearly 30% of customers expect 24/7 assistance from chatbots, highlighting the growing demand for instant support.
Discover how integrating chatbots into your strategy can enhance brand awareness, reduce operational costs, and meet the demands of today’s consumers.
We delve into case studies like Cars24, where chatbot implementation improved response times and cut customer service costs by over 70%, showcasing the tangible benefits of this technology.
4. April Edition: 7 Conversational Platforms to Embrace in 2024
April's edition explored the top conversational platforms to watch in 2024. From Facebook Messenger to LinkedIn, we provided tips on leveraging these channels to boost engagement and personalise customer interactions.
Learn how to use Messenger chatbots for instant responses, create compelling visual content on Instagram, implement WhatsApp Business API for seamless communication, and engage with audiences on Twitter and LinkedIn.
Each platform offers unique opportunities to reach and connect with your target audience effectively.
Recommended by LinkedIn
UPDATE OF THE ARTICLE: Since July 31st Google Messages platform is no longer available on Google Business Profile. Read more here.
5. March Edition: 4 Big Trends in Conversational Commerce This Year
In March, we highlighted the major trends shaping conversational commerce. Personalisation, AI, 24/7 support, and multichannel integration are driving the future of customer interactions.
Explore how personalised service, AI-powered chatbots, round-the-clock support, and seamless multichannel integration can help you deliver exceptional, consistent experiences across all touchpoints.
Stay ahead in a competitive market by understanding and implementing these key trends in your business strategy.
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Take this opportunity to revisit these editions, each packed with actionable insights and practical strategies to keep your business at the forefront of conversational commerce.
Whether you're planning your next big move or simply looking to stay informed, our past newsletters are your go-to resource for inspiration and guidance.
Stay cool, stay informed, and enjoy your summer reading! 🌞📚
☀️ Our Selection of Popular Articles
As we wrap up our summer recap, here are some of the most-read articles that have been making waves recently. Dive into these top picks to stay updated on the latest developments and insights in the world of technology and business:
AI Overview: Where Do The Results Displayed Come From?
Explore the origins of AI-generated results on Google and how they impact the information we see. Gain a deeper understanding of AI's role and the reliability of its outputs.
Apple Announces AI Strategy, ChatGPT Integration
Discover Apple's latest AI strategy and how it plans to integrate ChatGPT into its ecosystem for iPhone, iPad, and Mac users. Learn about the potential impacts of this integration on user experience and technology.
Google Shuts Down Messages Functionality on Business Profiles
Google has decided to discontinue the Messages feature on business profiles. Find out what this means for businesses and how it might affect your communication strategy.
WhatsApp Available as a Contact Method on Google Business Profiles
WhatsApp is now an option for businesses to connect with customers directly through Google Business Profiles. Learn how this new feature can enhance your customer interactions and streamline communication.