Client relationship, Market research, and Social media strategy: Startup set for the right start

I was always curious about marketing and business strategies and this curiosity sparked my interest to pursue PGDM in IFIM. Centered around Bengaluru, IFIM immensely helped me to gain exposure, device strategies, build relationships, and work on relevant projects.

Fortunately, I was picked for an internship by a boisterous startup with a vision of helping the students to get a quality internship/ live projects. I was extremely excited about my new role, as it opened a new avenue for me where I had no exposure before. As an upcoming startup, the company required me to:

• Devise social media strategies
• Perform market research
• Source potential candidate from various online channels
• Business development by approaching the right colleges and companies to recruit the students for internship
• Building a strong working relationship with an existing client.

The experience I gathered from IFIM by doing multiple projects, quickly helped me to device Business strategy for my company and hence adds value. At my new position, I was able to

• Sharpen my skills of performing market research and generating reports
• Coordinate with the candidates I was recruiting and quickly integrate them into the company culture.
• Our client felt easy to communicate with me and raise appropriate issues, if any, expecting a quick resolution from my side.
• Helped my company to increase its social media presence by executing multiple digital marketing strategies

The knowledge gathered from IFIM and the guidance of my faculties and colleagues at the startup helped me to grow and gain strong practical insights on digital marketing, social media analytics, recruiting, customer funneling, and building relationships.

The opportunity provided by my company and college is multifold in value. The insights and experience I gained are invaluable, and I hope to use these as a catalyst for my career and ultimately be part of a project that adds value to society.