Committed To Curation: ‘Intentional Structure for Maximum Success’ with Bree Noble Of The Profitable Musician Show
The Binge Factor
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Committed To Curation: ‘Intentional Structure for Maximum Success’ with Bree Noble Of The Profitable Musician Show
Bree Noble quit her corporate job as a Director of Finance to pursue music. After a successful run as a touring singer/songwriter, she founded Women of Substance Radio to promote quality female artists in all genres. She hosts the Profitable Musician Show where she teaches musicians how to make money by drawing on her extensive experience as a musician, online marketer, and business owner.
It’s not often that I get to talk to a podcast host who is connecting the music industry to podcasting as a business plan and structure, so settle in. Bree and I covered a lot of ground in our most recent conversation, and went on a deep dive into how to be intentional and curate exactly what your listeners need and want — which leads to success as a host.
Brand Connectivity
With 1,200 episodes under her belt hosting The Women of Substance podcast plus another 200+ hosting Female Entrepreneur Musician, Bree has successfully transitioned her business from an online radio station to multiple podcasts that feed one another. This is important because it is common for hosts to leave gaps between their shows, their brands, and their offerings. This kind of brand connectivity is lending heavily to Bree’s success.
Committed to Curation
Finding features or guests for every show is not an easy feat. To produce high-level content, there has to be a true commitment to curation, to being intentional, to having a solid plan and strategy in place — otherwise, shows fall apart and fade out.
“I had set up a system from the beginning for artists to submit to me so I didn’t have to go search for them. In fact, I asked them to pay a little bit to help cover my cost because it’s a lot of time to review their music. We researched them so we can say something knowledgeable about what they’re doing or awards they’ve won and that all takes time so having that plan set up early was vital to the show’s success.”
Expert Tip: Sit down and figure out exactly how you’re going to serve your audience. What are you offering them? Bonus points for coming up with more than one answer. Adding value is how you build loyalty and loyalty is where binge listeners are born.
Choosing the Right Guests
For a show that features more than one artist at a time, Bree has her work cut out for her in choosing women of substance, who are talented, and a good fit for her audience. But she has a secret criteria she relies on, to make sure it’s going to work out.
“I look for guests that I feel a real connection to, through their music. I need to feel like I love their music before I want to talk to them about their career because no matter what they can teach me about their career, if I don’t love their music then I’m not connected to them.”
Think About How It Feels
Every episode of a podcast is relying on energy to find success with its listeners. If there is no emotion, no connection, no synergy coming from the show, it’s hard to keep your listeners attention. I love what Bree has to say about this because this has been my experience as well. There has to be an authentic foundation of relatability, connection, and of excitement and energy between the people talking.
Understanding Your Listeners Habits
As a binge listener herself, Bree knew there was a certain reason or reasons, she felt comfortable slipping hours into a certain show.
“A binge listener appreciates structure. I do have a structure to my show that makes them feel comfortable and that they can appreciate but it’s not it’s the same show every time. Just like kids want structure because it makes them feel comfortable and they recognize that, but we don’t want to make it boring either. So finding this balance is what really creates an environment for binge-listening.”
Speaking of binge listeners, Bree’s Binge Factor has everything to do with her ability to perfectly curate exactly what her listeners want, need, and expect… while serving her guests and supporting these quality musicians. She is completely authentic, shows a continued deep commitment to the music industry and the women coming up in that industry, and her thumbprint is on every single episode. If you listen in, you’ll get a sense of who Bree is immediately and you’ll probably feel like you’ve known her forever.
On the Topic of Music
Before we wrap this up, I wanted to share with you the answer to a question I get a lot, which is, “How do I go about using artists’ music for my show without getting bogged down in royalties and falling short when it comes to copywriting?”
“You’ve got to get permission from the artist, and make it sweet for them too. My intro and outro artist gets a shout out every single episode, so their name is being heard and seen over and over again, and they can put this in their bio’s.”
Bree Noble Of The Profitable Musician Show shares the best ways to:
1) Book Great Guests. Focus on synergy and connection.
2) Increase Listeners. Make it easy for guests to promote with you.
3) Produce in a Professional Manner. Create a solid intro and outro.
4) Encourage Engagement. Use Facebook groups as a means of connection.
5) Monetize. Advertising, affiliations, and products that match listeners needs.
You can watch Tracy Hazzard’s full interview with Bree Noble below or listen to The Binge Factor on your favorite podcast player.