Comparing AI Tools to Human Expertise

Content marketers are hyped up over AI, and rightly so, but do the leading AI content creation tools achieve the most important goal — authentic consumer connections?

We set out to answer this exact question and were left with some surprising results. Here’s what we tested:

Humans vs. AI

Our goal was to see how human content specialists (Terakeet team members) and AI compare in a number of different tests and metrics. 

We provided our specialists and each AI tool with the exact same data and directive and let them go to work. Then we assessed the result across the most important consumer connection and technical metrics.

The tools

We picked the top AI content platforms on the market to determine the state of AI content. We tested:

• Jasper: ‘Enterprise-grade AI tools to help marketing teams achieve both speed and performance.’
• Typeface: ‘Generative AI application for enterprise content creation…at supercharged speeds.’
• Writesonic: ‘AI writer that creates SEO-friendly content for blogs, Facebook ads, Google ads, and Shopify for free.’
• Copy.ai: ‘Copy.ai empowers you to automatically generate, optimize, and audit content at unmatched scale.’
• ChatGPT: Flagship conversational generative AI platform by OpenAI.

The tests

When it comes to creating content that connects with readers and solves their problems, creators need:

1. Outlines: Creating content outlines using SEO best practices for rankable articles
2. Full draft: Creating full articles that are engaging, aligned with audience needs, and SEO-friendly
3. High-quality: Creating content that stands out from the noise
4. Google-friendliness: Achieving Google’s standards across all content creation

We tested our team and the AI tools on all of the above.

The metrics

All together, we tested against over 25 individual content metrics, including things like:

• Unique content (original information, reporting, research, or analysis)
• Content reading accessibility
• Audience orientation
• SEO keywords and SERP features
• Does it sound human?

The results

By the end of the case study we landed on comprehensive answers about the AI tools, where AI and humans uniquely excel, and how AI tools can be best leveraged to support content efforts.

One conclusion is that if you want content to connect authentically with consumers, the human element is irreplaceable.

Get our full findings in this Terakeet exclusive case study: AI vs. Human Content: A Case Study