Content marketing: the key for communicating successfully with your audience - Jodie Chapman

Hey there! 

Welcome to a new episode of The Wisenetix Podcast: a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world. 

In this episode, we will dive into one valuable topic in digital marketing: content creation. It is well known that a lot has changed over the last few years regarding the amount of information that is available out there and the way we consume it. Because of that, the ag industry must be aware of these shifts and find the best ways to provide our audience with digested and consistent content. However… how can we do that?

To answer this question (and many others), I had the pleasure of talking with Jodie Chapman, who is currently working as the Marketing Manager at Anitox. Before jumping into the ag world, she had vast experience creating and managing content, from restaurant reviews to political matters. Very cool, right?

Meet the guest: 

Jodie Chapman

• Experience:
• Current:
• Marketing Manager at Anitox
• Background:
• M.B.A., Marketing (Gardner-Webb University)
• B.A. (University of North Georgia)
• Connect with the guest on Social Media! LinkedIn