Core Health and Fitness Promotes Ken Wolters to East Director of NA Club Direct and Dealer Sales

FOR IMMEDIATE RELEASE

Vancouver, WA – Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce another change within its Sales leadership team. Ken Wolters, MBA has been promoted to East Director of NA Club Direct and Dealer Sales.

Ken is a 20-year veteran of the fitness industry as both an operator and sales professional. He joined Core in 2019 as the Global Education Channel Manager, working with both Core Direct and Distributor sales teams to drive education market sales domestically and abroad. For the last several years, Ken has been handling all aspects of US East Distributor Sales through Core’s network of talented Dealer Partners. He has helped the team grow significantly and established several new sales marks during this time.

Prior to joining Core, Ken spent 15 years working in Campus Recreation within higher education. During that time, he was part of teams that opened several award-winning facilities in public, private, and third-party University settings. His tenure in Campus Recreation helped him develop a passion for working with people and operations management.  

With experience in both management and as a proven sales leader, Ken brings a diverse background to the position. No matter the setting, customers have always been at the center. He has worked diligently with his teams over the years to drive progress for the customers he serves. He is excited to continue this same approach in a sales management capacity to help shape a positive culture, meet shared goals, and drive innovation.  

"Ken is absolutely the right person for this role. Over the last five years Ken has demonstrated a keen understanding of our products and customers, coupled with a remarkable ability to exceed targets and foster strong client relationships. — Joey Osborne – VP of Sales, Americas

Joey Osborne , VP of Sales, Americas, said, "Ken is absolutely the right person for this role. Over the last five years, Ken has demonstrated a keen understanding of our products and customers, coupled with a remarkable ability to exceed targets and foster strong client relationships. His collaborative team culture approach, positive attitude, and outstanding work ethic have been an inspiration to all of us. Ken consistently embodies a 'Play to Win' mindset, making him exceptionally suited for this leadership position.”

Ken is based out of St. Louis, Missouri, and will oversee all US East Club Direct and Distributor sales. He can be reached at kwolters@corehandf.com.

About Core Health & Fitness

Core Health & Fitness brings innovative health and fitness solutions to the global market. We’re home to brands like StairMaster, Nautilus, Throwdown, Star Trac, Schwinn, Jacob’s Ladder, and Wexer. Offering a combination of equipment, trainer education, and digital fitness solutions, we press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry. Beyond products, installation, customer service, and support, Core can also provide financing options and a variety of partner connections that can build out your entire facility, no matter the size.

Visit us at www.corehealthandfitness.com.