The "core" story of old car players: MediaTek Dimensity Auto platform hard core empowers automotive intelligent transformation

In recent years, the automotive industry has been in a critical period of accelerating digital transformation. In the face of the wave of intelligence, automotive companies are seeking changes and seizing new development opportunities. In this context, MediaTek, a veteran player with nearly 30 years of technology accumulation in the global semiconductor industry and more than 10 years of deep cultivation in the automotive industry, released a new integrated automotive solution - Dimensity Auto Dimensity Auto platform.

Dimensity Auto Automotive Platform has the characteristics of high computing power, high intelligence, energy saving and reliability, integrates and extends cross-platform leading technologies, brings future-oriented cutting-edge applications to automotive users and industries, and intelligent immersive comfortable driving experience, empowers technological innovation and intelligent transformation of automakers and supply chains, and becomes a strong driving force for the rapid transformation of automotive enterprises.

You Renjie, Senior Deputy General Manager of MediaTek and General Manager of Computing Unicom Metaverse Business Group, said, "MediaTek has been investing in cutting-edge technology for many years, extending the company's multi-field technology advantages to the Dimensity Auto automotive platform, providing a rich product portfolio, aiming to create innovative applications for global automotive users and usher in a new era of smart mobility of 'Smart Life on Wheels'. MediaTek will work with the world's top ecosystem partners to promote technological innovation in the automotive industry and bring a more intelligent and immersive comfortable driving experience. ”

Previously, the Dimensity brand has achieved excellent results in the mobile phone market, and the Dimensity flagship has a "leapfrogging" platform and technological progress, which are also key technologies in the automotive field. Dimensity Auto Automotive Platform inherits the rich experience of the "Dimensity" brand in the flagship market, and continues the flagship level of the "Dimensity" brand to the automotive field, which is the crystallization of MediaTek's strong technical strength.

As a leading open system platform in the automotive industry, MediaTek's Dimensity Auto platform covers four solutions: Dimensity Auto cockpit platform, Dimensity Auto connectivity platform, Dimensity Auto driving platform, and Dimensity Auto key components, covering all scenarios of automotive intelligent transformation.

Among them, the intelligent cockpit, as an important embodiment of measuring the current degree of automotive intelligence, is the core configuration that carries the diversified driving needs and emotions of users, and determines the interactive experience of consumers in the car. MediaTek Dimensity Auto cockpit gives full play to MediaTek's technical advantages in computing and multimedia, and is committed to establishing a complete ecosystem to provide users with a more technological and smooth system experience with high performance. The Dimensity Auto cockpit adopts the industry's advanced process technology, not only has high computing power and low power consumption, but also integrates the top high-performance AI processor. APU has a flexible AI architecture and high scalability, providing energy-efficient computing power for automotive intelligence. MediaTek extends the industry-recognized and widely used MediaTek MiraVision intelligent display technology to the automotive field, combining powerful ISP image processor and HiFi5 DSP digital signal processor to create an all-round immersive audiovisual entertainment experience in the smart car cabin.

In terms of intelligent driving, MediaTek uses leading AI technology to build a comprehensive and scalable Dimensity Auto driving platform, which is highly open to collaboration with ecosystem partners in software and hardware, giving full play to the advanced characteristics of APUs, and providing mature solutions for intelligent driving. MediaTek Group has high-quality industry chain resources, based on the integration of the group's diversified key technologies and core product advantages, to create Dimensity Auto key component solutions, long-term to provide key component solutions for the automotive industry, and actively carry out forward-looking research layout and innovation breakthroughs to provide reliable automotive-grade chipsets for a new generation of intelligent vehicles.

The Dimensity Auto platform is the culmination of years of MediaTek's technology. In the automotive industry, MediaTek has more than 10 years of deep technology accumulation and market experience, and is committed to the research and development of innovative technologies. MediaTek has carried out in-depth cooperation with the world's leading automakers and supply chains, and has achieved tens of millions of shipments in markets such as intelligent cockpits, Internet of Vehicles, and key components. MediaTek is well recognized by the global automotive market, spanning the European, American and Asian markets, and has established a complete ecosystem.

Not only that, as a leading global semiconductor company, MediaTek has a diversified product portfolio, occupying leading positions in smartphones, smart TVs, wireless network connectivity, notebooks, smart homes, Internet of Things and many other fields. Relying on the accumulation of multi-platform technology and cutting-edge technology layout, it integrates cross-platform key technologies in mobile computing, wireless communication, multimedia, power management and other fields on the automotive platform. In addition, MediaTek continues to invest in innovative technologies, such as 5G NTN two-way satellite communication, to bring cutting-edge technology applications to more automotive companies.

MediaTek's Dimensity Auto platform provides a comprehensive and mature solution for automotive enterprises facing intelligent upgrades in the current period of accelerated change. As the core force of the era of intelligent transformation of automobiles, MediaTek continues to empower the transformation of the automotive industry through diversified technological innovations. Highly open and collaborative cooperation with ecological partners in software and hardware, and work with automotive companies and upstream and downstream partners in the industry chain to jointly promote technological innovation in the automotive industry, help accelerate the user experience to move towards intelligence, let the automotive industry burst into new vitality, and build the future of intelligent vehicles.