Cracking the Code: How Biddable Media Empowers Advertising Success

Siddharth Karkera , our content guy, has been chasing me for a while to write a blog piece. Last week, he gave me an ultimatum, So, here I am sharing what I feel might interest you. I was supposed to talk about what I do at PERFORMENA

Simply put, I win bids for my clients against their toughest competitors. However, when it comes to Biddable Media Ad Operations, nothing is really that simple.

At Performena, I have been catering to national and international brands running biddable media ad operations with a team of ad ops executives working round the clock to make sure our client’s  campaign goals are met. How is it done?!

Well, I am gonna spill the beans here today!  But before we get to that, let me reiterate the scope of Biddable Media

Biddable Media: The Future of Advertising

Biddable media is the digital equivalent of a high-stakes poker game. Advertisers bid against each other in real time to win the right to show their ads to the right people. It's a game of precision, adaptability, and cost-consciousness, and the rewards can be huge

It is like the wild west of digital advertising. It's a place where anything goes, and the only rule is to win. If you're looking to take your advertising to the next level, this is the frontier you need to be on.

Key Biddable Media Benefits Include:

• Connect with your target audience
• Drive traffic to your website or specific landing page
• Improve sales and conversion rates

The Secret Sauce to Success in Biddable Media 

The digital landscape is a constantly shifting battlefield, and biddable media is a powerful tool that can help you win. With new targeting systems and insights emerging all the time, it’s essential for advertisers to stay ahead of the curve by constantly testing and analyzing.

So if you’re looking to make waves in the digital advertising world, you need to be a ninja. That’s the only way to stay ahead of the competition and reach your target audience.

At Performena, we have an army of Ad Ops experts constantly tinkering with the campaign, till our client’s goals are met. We conduct continuous assessments and revisions, covering various aspects such as Target Audience analysis, Budget Allocation, Creative Content, and Bid Strategy. 

The end goal is clear. If we are bidding, we must win the bids for our clients at all costs. It doesn’t matter if the sun goes down and comes up again, the brands must shine!

I believe this is our key success factor. We have developed a knack to gain real-time insights and act on it instantly. 

So if you want to take full advantage of all the possible biddable media opportunities, make sure you follow these 3 important steps:

• Define your objective: What do you want to achieve with your biddable media campaign?
• Do your research and make a plan: Who is your target audience? Where do they hang out online?
• Test, analyze, and adapt : The landscape of biddable media is constantly changing, so it's important to be flexible and willing to experiment.

Businesses that are willing to adapt and experiment with biddable media can unlock its full potential, unleashing a torrent of revenue that will make their competitors green with envy

I hope this helps! 

If you are a brand looking to maximise returns from your biddable media budget and want to connect, feel free to drop a line. 

Happy Bidding!

Author : 

Vishal Pandey heads the Ad Ops like he's walking in the park. You can wake him up at wee hours of night and he would still know what is going on with his clients' accounts. Perhaps, that is why he has earned the reputation of being a "Solution Man''. We would have called him Superman, but he doesn’t wear a cape. Strangely, besides work, his hobbies also revolve around Advertising. No doubt, he's our Inhouse Ad Ops Expert.