Crafting your sustainability Story: A marketer's guide
Advancing Organizational Excellence (AOE)
Association management, strategic planning, PR & marketing, event planning and other areas of business expertise
By Kari Moosmann, Director of Sustainability Communications for AOE
With organizations increasing their focus on sustainability, we've noticed that marketing now has a new role to play. It's no longer just about selling a product or service — we need to tell a story that resonates with consumers and aligns with their values. Integrating sustainability into your marketing strategy can set you apart from the competition. But how do you do it effectively while avoiding the pitfalls of greenwashing?
Here are a few handy tips to help you start your sustainability marketing journey.
How is this achieved? Use all the traditional channels — social media, company website, product labeling, and industry influencers — to send a cohesive, consistent sustainability message to your market. Continue here to learn more.
Are you ready to start telling your sustainability story authentically and effectively? Let AOE help you, just as we have assisted many clients including Heidelberg Cement, NEU: An ACI Center of Excellence for Carbon Neutral Concrete, the American Concrete Pavement Association, Votorantim Cimentos North America and Superior Materials. Take the first step by reading our blogs on sustainability marketing, and when you’re ready to set up an effective program, contact me at Kari.Moosmann@aoeteam.com.
Interested in learning more about this topic? Check out these blogs:
Listen to the AOE Podcast
Best practices for sustainable marketing and understanding greenwashing
Sustainability is more than just a buzzword. It’s a crucial component of ethical marketing that resonates deeply with consumers. For marketing professionals and brands committed to ethical practices, understanding the nuances of sustainable marketing and avoiding greenwashing is essential. In this podcast AOE’s Kari Moosmann, Account manager and Sustainability Practice Group Leader, discusses the three blogs above, all related to sustainability marketing best practices. Listen to the podcast here.
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There are some wonderful insights here Kari Moosmann, ENV SP. 💚 We agree that telling authentic stories about your brand's sustainability efforts is an important part of the journey. Sustainability is very much a learning curve for every business, so there can be hesitation when there is still work to be done. But we think it's important to use where you're at as a springboard to greater (and greener!) things. Plus, any learnings you share can also help other companies improve their efforts too.