Creating Buyer Personas for your Company’s Social Media Marketing Strategy

The reasons to why it is important to have buyer personas before and after you create your content to strategize.

I absolutely love to talk about this topic as it has its wide range of audience that can apply into this topic. Absolutely every entrepreneur, businessman, company rep, marketer, everyone who has something to reach out to others needs to understand exactly what a buyer persona is and how to make one! This blog post will contain the what, why and how to create and analyze your strategies according to the buyer personas. This post will contain basic knowledge as to what is the buyer persona, why is it important to have one before you create content for marketing your company and how exactly can someone create a buyer persona that can fit exactly to your type of audience.

What is a Buyer Persona?

A Buyer Persona is a defined ideal character that is created to represent the type of customer or user for a brand/product. Marketers use personas to imagine how exactly and to whom the content will be created so that they can share the results with marketers and better analyze how to improve their strategies for next advertisers or marketers’ content. Different Buyer Personas are created to represent specific aspects of a brand/product, which is why to better reach the brand’s audience, it is recommended to create more than one Buyer Persona to analyze how exactly to reach a larger variety of audience.

Why should I have Buyer Personas?

As mentioned before, Buyer Personas are a huge aid to marketing strategies and their results to refine them. They specifically help marketers to improve their strategies in marketing and inform them of results. This produces a certain language of what buyers would look and act like in according to the products. Also, as seen in the market in regard to globalization, it is necessary for a company to have their Buyer Personas within the marketing department in order to grow in audience reach.

How to make my own Buyer Personas?

For the steps on making your own Buyer Personas, there is a specific source to be used in this as well:

• Look through data and contacts from results of marketing
• Interview customers and prospective customers
• Take in consideration sales’ team feedback in order to understand the point of view of

the audience as well as of the company

• Use demographic and psychographic data to come up with a specific type of persona
• Be sure to research persona motivational reasons to consume
• If desired, use a specific template to better visually see the Buyer Persona profile

Finally, make sure to always have constant feedback when it comes to using Buyer Personas.

The key to successfully use Buyer Personas are to constantly review your results from

marketing strategies and use the Personas to refine your strategies. Also, from constant

information and interviewing, polishing your Personas makes your company updated and

always in with the market as well.