Data Visualization: The Convergence of Scientific Data and Value-based Graphics
Let’s face it, data is at the heart of everything we do in the pharmaceutical, biotech, and medical device industries. Our research and development activities, clinical studies, submissions to regulatory authorities, product claims, and scientific and medical communications are all fundamentally focused on data. So why is it that we don’t spend more time illuminating our data in more visually engaging and accurate ways to communicate such critical information?
Despite the breakneck speed at which artificial intelligence is evolving, the ease of collecting and availability of large amounts of data means that there is still an unmet need for medical communication professionals to be able to interpret and communicate information to key stakeholders in a visually impactful manner. And more importantly, to present this information in an easily digestible, “to the point” format to get the message across quickly.
Within Medical Affairs, one way we can accomplish this is by utilizing effective data visualization techniques. During this year’s 2024 Medical Affairs Professional Society (MAPS) Meeting in Puerto Rico, OPEN Health sponsored and presented a series of interactive sessions on this very topic, entitled Illuminating the Data: Unlocking the Possibilities of Data Visualization, from Theory to Practice.
Absolutely agree OPEN Health! Visualizing data effectively is paramount in these industries; it enhances comprehension and decision-making, ensuring impactful communication.