DECODE - August 24, 2023
YETI Wins Fast Company Innovation By Design Award for Marketing
YETI and its “Year in Preview” campaign was named the winner of the “Marketing” category in Fast Company’s annual Innovation by Design Awards. Code and Theory was YETI’s partner in design, development and strategy for the Year in Preview campaign, and has been its digital product partner since 2020. Explore the work here.
Introducing “Beyond Words: A Guide to Inclusive Design”
When brands use inclusive language, they invite communities in, grow their audiences and create brand love with consumers they may have failed to recognize in the past. Introducing, Beyond Words: A Guide to Inclusive Language (created by Code and Theory) an updated, comprehensive resource that explores origins of commonly used language, underlying biases in the language describing identity and ways to drive equity through our words. See the launch in Campaign.
FastCo Names Code and Theory Design Company of the Year for Firewatch, NFTs for Good Project
In response to the catastrophic California wildfires that burned over 4 million acres in 2020 and 2021 alone — marking the highest recorded number in history — Code and Theory built and launched Firewatch, a web3-enabled NFT project funding wildfire prevention in California. Fast Company honored Firewatch and Code and Theory with honors in the Innovation by Design Awards for both Design Company of the Year and Experimental categories. Learn more about Firewatch.
Microsoft Paint Meets AI
Microsoft is exploring ways to bring AI-powered features to the classic Microsoft Paint app in Windows 11, which could include the ability to generate a canvas based on a text prompt. Learn more in The Verge.
FAKE Facts
Netflix DVD-by-mail customers get to keep their final shipment. Wait, this is real.
"Y'all" is the front runner for Word of the Year per the Oxford University Press.
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