DECODE - July 11, 2024

READS

How New AI Video Tech Could Help Brands Produce Long-Form Content (Ad Age) 

It’s safe to say text-to-prompt video is having its moment, and agencies and filmmakers alike are examining its efficiency and cost-cutting ability. Showrunner, an AI video generation platform, showcased how to use its platform to create animated films. Code and Theory Chief Creative Officer Craig Elimeliah says that although the content needs improvement, it may help brands build community. "The shows might be shit, but the idea is not." Read the article. 

‘I’m a Positive Affirmation Gal’ Kettle’s Annie Perry Discusses Her Leadership Style (Little Black Book) 

“Creating great work is hard when you have a revolving door of talent. People come to Kettle and stay at Kettle; there’s a reason for that and a synergy to that.” Kettle Director of Production Annie Perry discusses how she leads teams and her favorite recent project with Emeril Lagasse and the Roku team. Plus, the value of acknowledging everyone as a multidimensional person beyond work. Read the Q&A. 

The Words that Give Away Generative AI’s Text (Wired) 

New words have fluttered into our vocabulary and in published abstracts, thanks to Large Language Models (LLMs). Researchers from Germany’s University of Tübingen and Northwestern University analyzed words in 14 million PubMed abstracts between 2010 and 2024. They found that words such as “delves,” “showcasing” and “underscores” appeared more frequently in papers after 2023. They estimated that at least 10% of papers on PubMed after 2022 were written with LLM assistance. Learn more.  

For AI Giants, Smaller Is Sometimes Better (Wall Street Journal) 

Tech giants are starting to slim down their AI software, opting for smaller models to increase efficiency and cost where they see fit. According to The Wall Street Journal, Open AI’s GPT-4 costs $100 million to develop and uses over one trillion parameters of space, whereas smaller models can cost less than $10 million and use less than 10 billion parameters. Companies have started launching their own small models, including Microsoft, which debuted its AI laptop for search and image generation. Read the article.

FAKE FACTS

NASA crews' biggest question after emerging from their one-year Mars simulation: what happened to Threads?

Samsungs new smart ring tells users an “Apple a day” is BS.

WATCH

Innovating E-commerce with Zappos Chief Marketing Officer Joe Cano (Sport Beach Content Studio)

“Most people don’t know that every 300 miles, you should replace your shoes. We’re using some fun AI models to showcase it,” says Zappos CMO Joe Cano. Joe joins Code and Theory Head of Brand Strategy Stacy Tarver Patterson at Stagwell's Sport Beach for an insightful chat on how the e-commerce giant is innovating. Watch now. 

How CBRE Is Spurring Growth Within Diverse Communities (Sport Beach Content Studio) 

“People are much more alike than they are different,” says CBRE Global CMO Benji Baer, “When they’re brought along a journey, you can drive tremendous enthusiasm that helps accelerate whatever work you’re focused on.” She joined Code and Theory’s Chief Growth Officer Brent Buntin at the Cannes Lions International Festival of Creativity 2024 to discuss spurring growth within diverse global companies. Watch now.