DECODE - June 13, 2024
READS
Why Your Website Needs Motion, According to a Digital Transformation Expert (Inc. Magazine)
The people want what the people want, and in the case of the digital world– it’s motion. Code and Theory CEO Michael Treff shares why adding motion to logos, websites and other digital experiences can boost product sales and make your brand stand out from competitors. “By using motion to show your users that their action caused a reaction, you deepen the relationship between your consumers and your brand.” Read the article.
Saul Kohn: ‘No One Journeys Alone in Machine Learning Engineering' (Little Black Book)
“Our world is full of intricate and interwoven systems that can be translated into designs and algorithms,” says Code and Theory AI/ML Solution Architect Saul Kohn. “This fusion of natural beauty and scientific inquiry not only motivates me to push the boundaries of what’s possible with computer science, AI, and machine learning but also reinforces the importance of sustainability, harmony, and quiet observation in technological advancement.” He shares ways to employ AI tools and methods strategically, as well as the value of fostering partnerships at work. Read the Q&A.
Google Documents Leak — 7 Search Secrets Every Content Creator Should Know (Ad Age)
Last week, 2,000+ Google documents were leaked, giving everyone a look behind the SEO curtain. Anne Sachs, Senior Editorial Director at Code and Theory, shares why this poses an opportunity for content creators and marketers. “The inevitable truth is that AI will drive seismic shifts in search discovery. Whether you’re a monolith, a storied legacy brand or a startup, you will need more than Google to help you grow,” says Sachs. Read it now in Ad Age.
Digital OOH’s Growth Has Media Agencies Make More Use of its Data and Measurement Options (Digiday)
It’s time to bid boring billboards adieu! As media agencies have expanded their data and tech abilities, they are capturing audiences in new ways with digital out-of-home (OOH) channels. Yann Caloghiris, Executive Director at Left Field Labs says OOH has become a growing part of more extensive digital and data-driven campaigns. “Potentially anywhere can become out of home in this brave new world of extended reality.” Read the article.
Cannes Lions Preview: Fulfilling Your Jury Duty (SHOOT Online)
The Cannes Lions Festival is just around the corner! Code and Theory CEO Michael Treff, who is this year’s Creative Business Transformation judge, says that he’s looking for work that shows real challenges that require a significant change in people, resources and workflows, with an emphasis on the outcomes. “People think because AI has captured the headlines that, all of a sudden, transformation is more important. But I would argue that every business should be going through or pushing for transformation at all times.” Read the article.
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FAKE FACTS
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Shark attacks in Cannes decrease due to foul-smelling deals
EVENTS
Collision 2024: When the Cookie Crumbles
The cookieless future is on our doorstep and it demands a new approach to data-driven marketing. Join the conversation with Code and Theory Global CTO Raj Bhatia, Homebase CMO Candy Lee and eMarketer Analyst Paul Briggs at the Collision Conference on June 18 at 2:35 PM EST. Register now.
AWE USA 2024: Best Practices for Beginners
With the launch of Apple Vision Pro, an entire ecosystem is emerging that demonstrates the technology's unique strengths and seamlessly integrates into our daily lives. Code and Theory Android Chapter Lead Enrique Lopez-Manas takes the stage at AWE USA 2024 on June 19 at 3:15 PM PDT to discuss the opportunities to leverage this new tech. Register now.
See Us at Cannes
Heading to Cannes? We'll be there! Add these dynamic discussions to your calendar and reach out to our people on the ground to connect: Dan Gardner, Michael Treff, Stacy Tarver Patterson, Craig Elimeliah, Brent Buntin & Kenneth Hein.
Noted