DECODE - June 20, 2024
READS
ANA Announces 2024 B2 Award Winners
The Association of National Advertisers (ANA) announced the winners of their annual B2 awards and Code and Theory was named B2B Agency of the Year. The award recognizes the agency that best represents a diverse portfolio of expertise and the effective implementation of marketing solutions and thought leadership in the B2B marketing field. “Code and Theory proved that infusing technology-first thinking into everything they create for their clients was worthy of this year’s top honors,” says ANA CEO Bob Liodice. Learn more.
Stagwell and Anzu Partner for In-Game Advertising Evolution (Martech Vibe)
In-game advertising is transforming, and Stagwell Global’s new partnership with Anzu.io aims to elevate the experience. Code and Theory will be the first agency to collaborate with Anzu to develop new ad formats, content innovation and dynamic activations. Code and Theory Chief Creative Officer Craig Elimeliah says together, they’ll work to turn interactions into unforgettable experiences. Read the article.
Redefining Digital Personalization in a Cookieless Future (Medium)
Digital personalization has come a long way since the advent of cookies. With the cookieless future looming, we need a new approach to data-driven marketing. Code and Theory Global CTO Raj Bhatia shares five tech strategies for marketing and technology leaders to consider. Plus, the major shifts in privacy and regulation he sees coming. Read it now.
Meet Your M-AI-Ker (Little Black Book)
Recommended by LinkedIn
How is AI shaking up the daily workflow for strategists, creatives and producers? And what does the future look like? LBB & Friends Beach hosted an AI panel during Cannes, discussing how marketers can get more creative using AI to do their jobs better. Code and Theory Co-founder Dan Gardner said that the tools are evolving, but what’s most interesting to him is that “the internet sucks” and “AI could help us change that.” Read the article.
3 Ways To Leverage Apple’s New AI Tools for Native App Development (Medium)
Apple’s latest advancements in AI-powered features and development tools are set to revolutionize the app product landscape. Code and Theory Product Manager Zac Frank and Solutions Architect SJ Singh share three tangible ways companies can leverage these tools to save time and costs in delivering high-quality apps. Plus, create engaging experiences that cultivate customers’ trust and loyalty. Read the article.
FAKE FACTS
AI conquers creativity. Cannes Lions 2025 cancelled.
Flash video dominates the buzz along the Croisette.
WATCH
Qualcomm's VP of Marketing, Carmen True & Dan Gardner, Code and Theory | Sport Beach Content Studio (Stagwell)
AI’s impact on creativity and workflow is vast. Qualcomm Vice President of Marketing Carmen True joins Code and Theory Co-founder Dan Gardner in Stagwell’s Sport Beach content studio to discuss the benefits of on-device tools, trends in the B2B marketing space and what’s on the horizon for the industry. Watch now.