DECODE - June 27, 2024

READS

How to Fix the Internet (Business Traveler)

Imagine an intuitive, responsive Internet that anticipates our needs before we even articulate them. According to Code and Theory Executive Chairman and Co-founder Dan Gardner, the Internet is deeply flawed and ripe for a redesign. “Businesses that stand pat, fixated on old-school buttons and search bars, risk becoming relics. Those that lead the way in the redesign of the Internet will be the ones that customers will embrace, remember and reward.” Read the article.

‘Cut Through the Noise. Produce Meaningful Work’ says Code and Theory’s Sarah Ko (Medium) 

“There is no arriving; you arrive when you are dead,” says Code and Theory Director of Content Production and Operations Sarah Ko. She shares the importance of experimentation, why the energy of the Big Apple inspires her and how brands and creatives can tell more compelling stories. Read the Q&A. 

Why Commerce Media Networks Made a Bigger Play at Cannes Lions 2024 (Digiday) 

There’s a growing convergence of advertising, retail and data analytics in the marketing landscape and it was on full display at this year’s Cannes Lions Festival. Code and Theory Chief Creative Officer Craig Elimeliah says the appeal of rich first-party data from commerce media networks is only heightened amid the rise of AI and the need for more data to train AI will benefit commerce media. Read the article. 

NBC’s Paris Olympics Coverage Will Have AI-generated Recaps, Split Screen and More (The Verge) 

NBC’s tech-forward approach to Paris Olympics coverage may set a new industry standard. On Peackock’s Olympic Hub, viewers can access an interactive event schedule, a personalized daily recap narrated by an AI-generated version of sportscaster Al Michaels and choose their viewing journey during live and primetime coverage. Learn more. 

FAKE FACTS

Paris Olympic Mascot ‘Phyrge’ is Patrick from SpongeBob’s more athletic cousin.

The Proclaimers summer reunion tour threatens Taylor Swift's sales records.

WATCH

Driving Innovation in Payments (Sport Beach Content Studio)

At this year’s Cannes Lions, Dustin Sedgwick, CMO of the Payments business of JPMorgan Chase, joined Code and Theory’s Brent Buntin at Sport Beach to discuss recent activations, what it takes to drive innovative change and where the brand is heading. View it now.

Crafting Data-Centric Ideas With Craig Elimeliah, CCO at Code and Theory (The Drum)  

Code and Theory Chief Creative Officer Craig Elimeliah joins The Drum’s Lynn Lester to discuss Craig’s love for creativity and craft, the argument for Augmented Intelligence, and his proudest ad achievements. View it now.