DECODE - May 16, 2024

READS

Generative AI and Search Are Becoming Increasingly Intertwined — and Top of Mind (Digiday)

How can generative AI and search evolve to better serve users? Code and Theory Chief Creative Officer Craig Elimeliah says that to build human trust, chatbots will need to provide credible information at the speed of conversational and real-time response. “You won’t talk to something you don’t trust,” he says. Read the article. 

Creatives Defend Apple Ad Amid Backlash (Campaign) 

"If this has truly struck a nerve with creatives, they need to rethink what creativity really means. The new iPad and the proliferation of other new tools should get them excited," says Code and Theory Co-founder Dan Gardner. Dan and other creative share thoughts with Campaign US on Apple's latest ad. Read the article. 

Where the Human Brain (Still) Has an Edge Over AI (Fast Company) 

“Penicillin’s unlikely origin story holds a key insight into how human creativity may continue to flourish in the age of artificial intelligence,” says Eric Markowitz, Director of Research at Nightview Capital. Despite concerns around AI’s potential to eliminate jobs, he argues that humans have a unique advantage over AI — an ability to toss conventional wisdom into the woodchipper in pursuit of originality. Read the article. 

Jess Mireau Joins Kettle as Group Director of Product (Little Black Book) 

Kettle, an advertising agency in the Code and Theory Network, has hired Jess Mireau as its new Group Director of Product. Mireau joins from co: collective, where she led the experience design program for marquee clients LinkedIn, IBM, Under Armour, Tommy Hilfiger and Pearson. Welcome, Jess! Learn more.

FAKE FACTS

Users claim that the Google Gemini update features traits of indecisiveness, inconsistency and impulsiveness.

Taylor Swift ticket sales record in jeopardy because of John Oates solo tour.

LISTEN

What Marketers Are Missing About AI and More (CMO Whisperer)  

Can creativity and AI coexist? "The people that are creative will be more valuable than ever because it will be amazing what they can do," says Code and Theory Co-founder Dan Gardner. Dan joined Steve Olenski on The CMO Whisperer podcast to discuss what it means to be truly digital-first, his excitement for our current transformational era and why he's a big proponent of risk-based advertising. Listen now.

ATTEND

Vercel Ship 2024 Has Docked

Anchors away! Vercel Ship, a conference for builders leading the latest innovations in the AI and developer experience ecosystem, will take place on May 23 in New York. The event will include live coding sessions, interactive expert presentations and immersive activations. Code and Theory Technology Director David Dodson will join Vercel’s Matthew Lewis and Sanity’s Knut Melvær for a workshop on building highly customizable, dynamic content-driven websites. Learn more.