Decoding Conversion Data: Your Blueprint for Better Performance

1. - Set up conversion tracking to monitor how ads lead to valuable customer actions.
2. - Customize your reporting columns to gather insightful data on your account's performance.
3. - View "Conversions" and related columns for detailed analytics on your ad campaigns' effectiveness.
4. - Customize data tracking in the "Conversions" column via account-default conversion goals, campaign-level conversion setting, attribution model setting, and conversion counting setting.
5. - Utilize the data in the "Conversions" column for optimizing bids, both in automated and manual bid strategies.
6. - Understand related metrics like cost per conversion, conversion rate, total conversion value, conversion value per cost, conversion value per click, and value per conversion to analyze ROI.
7. - Explore "All conversions" and "Cross-device conversions" columns for a comprehensive view of conversion actions across different devices.
8. - Notice decimals in conversion data representing fractional credits from attribution models.
9. - Distinguish between conversion data based on the time of click and the time of conversion for accurate measurement of metrics like cost per conversion or return on ad spend.
10. - Monitor “View-through conversions” to track when customers see your ads but don’t interact, and later complete a conversion on your site - essential for evaluating the impact of display or video ad campaigns.

That's all for today Folks!

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