Demand marketers' webinar | Findings from Forrester's B2B Summit | B2B influencer marketing
In this edition, sign up for our demand marketers workshop, find out what we learned at this year's Forrester B2B Summit, get started with B2B influencer marketing and watch our recent webinar on making the shift from marketing qualified leads to buying groups.
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Webinar: Reltio's 60-day demand transformation
There's just one week to go until our next Demand Marketers Association webinar. Join Karim Azar , Kellie Felsten and Steve C. to find out how Reltio made the shift from marketing qualified leads to a buying group structure in just 60 days, resulting in a 20% increase in actionable sales pipeline! Take away strategies that will help elevate your demand generation success.
Forrester's B2B Summit | Key Takeaways
We were thrilled to sponsor Forrester 's B2B Summit again this year in Austin, TX. It was an insightful few days and a great opportunity to connect with senior marketers and discover their successes, but also their challenges. We asked, "What's blocking your marketing from driving real impact?" Challenges fell into five common themes, discover what they are and how you can overcome them in our wrap-up.
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Can Influencer Marketing Work for B2B? | Insights
Influencer marketing is a major player in B2C, but can it be effective for B2B brands? Our Media Director, Robyn Hartley , sat down with Kristen Sesto , from Custom Influence to discuss what to look for in a good influencer partnership.
The Practical Guide to Building and Converting MQAs | On-demand
Analysts are increasingly talking about replacing MQLs with Marketing Qualified Accounts or Qualified Buying Groups – but what does this look like in practice? In our recent webinar, we explored this shift, sharing new techniques that are helping B2B marketers realign approaches around the modern buyer.