Develop a road map- Before pitch
Abhishek Arora
Campaign Management | Media Operations |Client Servicing & Product Operations | |Performance Marketing | Ad Ops Campaign Manager
Don't pitch your idea to investors without tracing a road map on your hand. Don't laugh: Nothing's worse than blankly staring into space when this issue pops up during your pitch.
Your road map should outline the steps you'll take in the following stages, identifying potential obstacles and how you intend to overcome them.
Ideation: You might need to retrace your steps to this early phase if your potential investors have a justifiable reason for passing on your once-in-a-lifetime opportunity.
Pitching: Pitching your idea to the wrong investors will broadcast that you've started on a wrong footing.
Funding: Take your fundraising strategy very seriously. Let investors see that even if they say "no," you have a realistic plan to raise the needed capital for your brilliant idea.
Exit strategy: Even the most brilliant ideas fail. While you might see giving up control of your idea as the last option, investors need to know there's a contingency plan if you fail to save your company.