Digital Marketing 101
The objective of this piece is to discuss a simplistic and clear digital marketing strategy that any business can integrate into its operations. For businesses that are just starting, the strategy can be implemented without many changes as there will not be any consistency issues with a prior marketing strategy.
Overview of Strategy
Businesses that have a current strategy in place, can adopt a few of the concepts discussed here in their existing strategy. The broad strategy consists of 2 major buckets: Outbound Marketing and Inbound Marketing.
Outbound marketing is pushing communication to directly reach out to prospective customers to pitch the business' products. Inbound marketing, on the other hand, consists of activities that provide value to your prospective customers without directly making your pitch. The buckets further contain major activities that can be undertaken for the execution of that particular strategy. Please note that the activities mentioned are not exhaustive and are the bare minimum that a company should be undertaking.