Digital Recruitment: Finding the Best Job Candidates through Social Media
Gone are the days when all it took to find the right job candidate was placing an ad in the newspaper. These days, the hiring process has gone digital with most companies turning to social media for recruitment. If your business does not have social media expertise to meet its recruitment goals, the process can be made easier and more effective with the aid of specialized HR services offered by a professional employer organization (PEO).
Digital recruitment trends
The shift to digital recruitment continues to grow more pronounced each year. According to a 2016 report by LinkedIn, 44 percent of job referrals come from social professional networks. To make the most use of social recruiting, companies need to take a more strategic approach to get the largest return on their investment of time and effort. Part of this is knowing where to find job seekers.
For example, while about 93 percent of companies use LinkedIn for recruiting, only 36 percent of job seekers are actually active on the site. Relying solely on the platform leaves a huge pool of potential recruits untapped. This doesn’t even take into account that 75 percent of potential candidates aren’t actively looking for a new job.
Social media strategy
That’s where your company has the opportunity to attract talent as part of an overall social media strategy. It is vital to create a compelling employment brand that will draw in prospective talent. A business must also continue to expand its own social networks to further its reach.
If your business is having difficulty in recruiting the top talent due to time constraints or is not sure how best to reach potential employees online, the human resources professionals at Progressive Employer Management Company are available to help. We’ll work with your business to take advantage of online recruitment strategies to drive your success.
You can call or email Tim Caron anytime for more information. 888-925-2990 Ext 24122 / tcaron@progressiveemployer.com