Digital — The Secret to Solving Consumer Problems

By Vittorio Cretella, Chief Information Officer

When it comes to creating superior solutions to consumer problems, digitization makes all the difference. In fact, it’s central to P&G’s superiority strategy.

Consumers today expect any problem they face to be solved quickly and easily. This demand for convenience and immediacy is critical for brands — research from PwC shows that one in three (32%) customers will walk away from a brand they love after just one bad experience.

That’s why at P&G, we’re getting even more intentional about building our digital acumen across the organization, from how we engage with consumers to how we innovate, how we go to market, and how we operate our business. We are developing the overall digital fluency of our organization to accelerate innovation and increase productivity through the power of the cloud, AI, and automation.

When it comes to creating superior solutions to consumer problems, digitization makes all the difference.

These actions enable us to meet ever-evolving consumer needs and habits by solving their everyday challenges, activate efficiently across rapidly transforming channels, and accelerate growth and productivity for the benefit of our consumers, our customers, and our business.

We're leveraging digital capabilities to address challenges consumers and retailers face in key areas like supply chain, retail execution, and consumer communication.

Read on to learn how we leverage our digital capabilities to unlock consumer insights, overcome supply chain challenges and create seamless shopping experiences. P&G CIO Vittorio Cretella shares more on this, plus some surprising examples, on The P&G Blog: https://bit.ly/pg-digital-fluency