Discovering UAE's Academic Appeal: Insights from Indian Students and Parents

Welcome to the Latest Edition of AdCelerate

In this edition of AdCelerate, we delve into the emerging role of the UAE in international education, focusing particularly on Indian students and their parents. By examining the insights from two comprehensive surveys, we provide a detailed look at the perceptions, preferences, and concerns of both students and parents regarding the UAE as a study destination. These findings are instrumental for educational institutions aiming to attract and support Indian students, as well as for students and parents making informed decisions about studying abroad.

Transcending Borders: Indian Students’ Aspirations Toward UAE’s Educational Landscape

With the UAE emerging as a potential study destination for Indian students, understanding their perceptions and preferences is crucial. Our survey of over 7500 Indian students reveals key insights into their considerations, concerns, and preferred fields of study. By analyzing these findings, we aim to equip both educational institutions in the UAE and aspiring international students with valuable information.

Key Findings:

• Quality of Education: 49.94% of students consider quality of education as the primary factor for studying in the UAE.
• Cost and Cultural Concerns: 48.34% of students cite the high cost of living and tuition fees as major concerns, while 29.10% are worried about cultural and language differences.
• Popular Fields of Study: Business and Management are the most sought-after programs, with 45.37% of students showing interest, followed by Engineering and Technology.
• Awareness and Information: Email updates (44.06%) and webinars are preferred channels for information gathering.

For institutions, these insights can help tailor outreach strategies and highlight strengths like quality education. For students, the report reveals the popularity of specific fields and the positive overall impression of the UAE as a study destination. Addressing concerns regarding cost and cultural differences will be key in further attracting Indian students.

[Read the full report for more details]

Investing in Tomorrow: Indian Parents' Take on UAE's Academic Landscape

In an increasingly globalised world, parents play a crucial role in shaping their children's educational journey, including decisions about studying abroad. Our survey of over 1000 Indian parents provides valuable insights into their perceptions, preferences, and concerns regarding the UAE as a study destination for their children.

Key Findings:

• Quality of Education: 60.66% of parents cite quality of education as the most important factor influencing their decision.
• Cost Concerns: Cost of living and tuition fees are major concerns, especially for parents in Tier 1 cities (39.62%).
• Awareness of Indian Universities: Only 41.46% of parents are aware of Indian universities operating in the UAE.
• Preferred Fields of Study: Business and Management are the most supported fields of study (58.72%), while Engineering and Technology are favoured in Tier 2 cities.

The survey reveals significant regional differences, with parents from Tier 1 and Tier 2 cities having divergent views and priorities. This underscores the need for tailored approaches in outreach and support services. For institutions, addressing key concerns and enhancing visibility can attract more Indian students. For students, understanding parental concerns can ease the decision-making process.

[Read the full report for more details]

The insights from these surveys provide a comprehensive understanding of the Indian student and parent market, enabling educational institutions in the UAE to make informed decisions and implement strategies to attract and support a diverse and talented student body. By addressing the concerns and preferences highlighted in these reports, the UAE can further enhance its position as an attractive destination for Indian students, fostering greater educational and cultural exchange between the two nations.

Thank you for reading this edition of AdCelerate. We hope you find these insights valuable and look forward to your feedback.

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