Don’t Take a Holiday From Making Those Sales

Once the 4th of July is over and all the star-spangled banners are put away, it’s a speedy descent towards the end of the year and all those big, juicy marketing holidays. Don’t let them creep up on you - start prepping now with our ultimate email marketing dos and don’ts for the holiday season. 

Do Have a Little Fun

Most holidays are a joyful time and your email marketing campaigns should reflect this. Playing into the themes of Halloween, Thanksgiving, and Christmas with fun visuals and witty content will ensure that your emails stand out in a crowded inbox. Who could say no to cute pumpkins or classic festive puns that really sleigh?

And this goes for your subject lines too - make them as punchy and witty as possible to get the open rates you’re looking for. If you’re offering promotions during the holidays, these should be clearly highlighted in your subject line and hero title.

Don’t Go Overboard 

During the holidays, it can be tempting to constantly remind recipients about your amazing offers. However, a barrage of email campaigns is likely to have your audience hitting the unsubscribe button before you can say “festive savings.” Be sure to schedule one or two timely promotional resends or reminders (that goes for email and SMS), but not so many that you’re constantly clogging up subscriber’s inboxes. 

Do Start Early 

Having weathered many a Black Friday storm, we speak from experience when we say there is no such thing as ‘too early’ when it comes to planning your holiday marketing emails. Deciding on your promotions months in advance means you’ll have ample time to perfect each execution, thoroughly check your campaign links and designs, and ensure that all promotional codes and landing pages are working as they should. This also means you’ll be able to fix any possible errors so that the sales process is completely seamless once your emails reach your audience. 

Don’t Forget About Post-Sale Sends 

Often, marketers get so caught up in holiday email campaigns and promotions that communication after the holidays tends to fall by the wayside. However, it’s important to connect with your customers for their entire journey to increase CLV after these sales periods, too. You can do this through post-purchase campaigns thanking recipients for their support, as well as cross-sell campaigns highlighting other items recipients may be interested in. A few months after the recipient’s purchase, you may also want to consider a review request to help drive purchases from other potential customers.

Do Feature Your Products

Instead of just slapping some festive stickers on your marketing emails, it’s always a great idea to show how your specific products can add value to each holiday. If you own a clothing brand, for example, you can highlight how specific styles could be turned into Halloween costumes. Or, if you own a cleaning brand, you could provide your audience with helpful tips, demonstrating how your products will help your subscribers get their homes spick, span, and ready for hosting holiday guests.

Don’t Forget To Check Out the Checkout

A complex route to purchase is one of the most common reasons for someone leaving items in their cart or not repeating an order. Before the holidays begin, go through your entire checkout process as though you were a customer and ensure that it’s as simple and quick as possible. 

Speaking of checkouts - offering free shipping during the holidays is always a big plus for driving revenue, just saying. 

The holidays are an incredible opportunity to drive engagement and increase revenue. But you can only do this if you have the right strategy in place, you offer compelling discounts, and you create email marketing campaigns that will truly captivate your audience through their content and design. All of which require a good amount of planning and preparation. Start now and you could be having your merriest sales season yet. 

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