The Elevation Edge | July 8, 2024
Elevation Talent Group brings marketing talent and clients together, helping everyone achieve new heights at work. We help marketing professionals get noticed and get hired, and we help clients build the marketing teams they need to achieve their goals.
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Find answers to these questions and more bi-weekly in The Elevation Edge from Elevation Talent Group. Subscribe to The Elevation Edge today and stay ahead of the curve with every edition!
Curious about how to measure the impact of your brand marketing efforts? This article from MarTech provides a comprehensive guide on evaluating brand marketing ROI with various strategies like media mix models, brand lift studies, and new metrics such as share of search. As performance-heavy investments shift back to broad-reach tactics, marketers need reliable methods to showcase their effectiveness. Explore the importance of balancing immediate business KPIs with long-term brand growth, using sophisticated testing and real-time indicators. It's a must-read for those looking to make informed, data-driven decisions in brand marketing.
As we approach 2025, the marketing landscape is evolving rapidly due to technological advancements and changing consumer behaviors. This shift demands new skills and strategies for future marketing teams. This Elevated Thinking blog delves into the essential competencies for success, such as integrating AI and data analytics, adopting agile methodologies, and focusing on customer-centric and ethical marketing practices. Understanding these trends is crucial for marketers to thrive in the dynamic environment ahead.
Discover essential tools to elevate your content marketing game in this article from SEM Rush. They highlight 20 top-notch tools, including SEO Writing Assistant for optimizing content and Google Search Console for tracking performance. These tools help you produce high-quality content consistently, from ideation to analysis. Dive in to find out which tools can transform your content marketing strategy and drive success for your business.
Seeking Talent Now for These Opportunities
If these roles aren't a fit for you ...
Our CEO, Lana Johnson is proud to serve as a volunteer leader with the American Marketing Association - Chicago Chapter. Here are a few of the exciting events on the horizon ... check out these amazing opportunities to network and grow (all times CST).
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