Empowering Our Community: HOLD Storage and Pro Touch Soccer Academy Partnership
By Frederic de Ryckman de Betz , Co-Founder and CEO of HOLD Storage
I am thrilled to share some exciting news about a partnership that embodies the spirit of community and mutual support: HOLD Storage is now an official sponsor of Pro Touch Soccer Academy (Pro Touch SA) for the 24/25 season. This collaboration is not just about financial support and storage solutions; it's about reinforcing our commitment to the local community where our business, customers, and staff reside.
Why Community Matters
I first met ProTouch in 2016 along with my colleague Sonia Pirie- and I have looked to support this brilliant organisation ever since. At HOLD Storage, we believe that our success is intertwined with the well-being of the community around us. Our business thrives because of the support and trust of local residents. In turn, we feel a deep responsibility to give back and contribute to the neighbourhood's vibrancy and resilience. Supporting local enterprises like Pro Touch SA aligns with our core values of community, mutual growth, and support.
Why Pro Touch SA?
Pro Touch SA is not just another soccer academy; it's a beacon of hope and opportunity for young Londoners. Established in 2006, this registered Community Interest Company has been using the power of sport to inspire young people and help them realize their potential. From soccer to various other healthy lifestyle programs, Pro Touch SA offers invaluable services in over 10 London boroughs. They engage children aged 4-25 and their families, providing support, guidance, and a sense of community.
In a time where budget cuts and service closures are prevalent, Pro Touch SA stands as a crucial pillar in the community, especially for hard-to-reach children and young people in inner-city London. Their mission to help kids fulfill their potential and become well-rounded individuals resonates deeply with us at HOLD Storage.
Our Commitment
Through our partnership, HOLD Storage will provide Pro Touch SA with essential storage solutions and financial support to help them continue their impactful work. Our proximity to their hub on Market Road, King’s Cross, makes this collaboration even more meaningful and practical. We are honored to support their mission and contribute to their success.
As Ash Rahman, CEO of Pro Touch SA, eloquently put it, “Success is not just measured by the goals we score, but by the lives we inspire and the communities we uplift. Every step forward is a victory, and the team at HOLD Storage is helping us and our members take more of those steps.”
So, my takeaway...
This partnership is a testament to our belief that supporting local initiatives is not just beneficial but essential. It's about creating a positive impact and fostering a sense of belonging and support within our community. We look forward to seeing the incredible achievements of Pro Touch Soccer Academy and are proud to be a part of their journey.
At HOLD Storage, we continue to make space for what matters, ensuring that our community thrives together. Stay tuned for more updates on this exciting partnership and the many ways we plan to give back to our local area.
Warm regards, and here's to the next x years
Frederic
Serial Entrepreneur | Chief Executive | Expert International Community Youth and Sports Management Specialist with Children and Young People
4mo🤝🏽
Serial Entrepreneur | Chief Executive | Expert International Community Youth and Sports Management Specialist with Children and Young People
4mo🗣️ Wow, where do we even begin? 🤔 I clearly remember when the self-storage facility was being built right behind our flagship Market Road football pitches in Islington. I told my fellow director, Mus Turay & Zahid Hossain how amazing it would be to have them sponsor us and store all our sports equipment so close to our main PRO Touch Soccer Academy, especially since we were already renting self-storage nearby. A few weeks later, Mus Turay happened to pop in to catch up with Sonia and had an informal conversation. That chat quickly turned into discussions with their senior management and Sonia Maria Pirie team. Before we knew it, we had our very own unit—a game-changer for us! It wasn’t always easy, but having 24-hour secure access and a fantastic team to support us made it such a privilege. Over the years, the partnership grew stronger, and we eventually expanded to several units at Kings Cross. This experience highlights the importance of Corporate Social Responsibility (CSR) and how giving back can create a meaningful impact for people and organizations. What is your company doing in terms of CSR? Share your thoughts, let us learn from each other, or, even better, join us on this journey into #2025!