Empowering Your Volunteer Recruitment with Impactful Calls to Action

A compelling call to action (CTA) is essential for successful volunteer recruitment. A CTA is the next step that you want your viewer to make. Do you want them to fill in an application form, an interest form or a newsletter sign-up? Well-crafted CTAs lead to higher volunteer sign-ups and greater involvement in your organization’s activities.

Tips for Crafting Impactful CTAs:

1. Be Clear and Direct: Use clear and concise language that tells volunteers exactly what to do.
2. Highlight Benefits: Emphasize the benefits of volunteering, such as skill development, networking, and making a difference.
3. Create Urgency: Use time-sensitive language to encourage immediate action.
4. Inspire Emotion: Appeal to the volunteers' sense of purpose and passion for the cause.
5. Include a Strong Verb: Start your CTA with a strong action word, like “Join,” “Help,” “Support,” or “Volunteer.”
6. Make your CTA Eye-Catching and Easy to Find: Use bold lettering, hyperlinks and/or buttons and make sure that they aren’t buried in your content.
7. Ensure that Every Communication has a Clear CTA: Check your website, social posts and emails and make sure everything has a specific CTA.

Examples of Effective CTAs:

• Join Us Today: Be part of a community making a real difference.
• Make an Impact: Volunteer now and change lives.
• Help Us Grow: Your skills can help us achieve our mission.
• Support Our Cause: Sign up to volunteer and make a difference today.
• Volunteer Today: Your expertise can drive positive change.

Enhance your volunteer postings with impactful calls to action on Volunteer Success. Craft CTAs that inspire, motivate, and drive volunteers to join your cause today. For more about attracting volunteers, check out our article on Attracting Volunteers to your Website on our Resource and Learning Centre.

Best regards,

Volunteer Success Team