Ensure Health of Your Healthcare Business!

How do you ensure good health in an industry entrenched on the pillars of care and compassion? Times are changing and so are the requirements of the healthcare industry, which is growing by leaps and bounds following a pattern that is difficult to map and obscure to predict. 

Unlike other industries, healthcare is a segment where marketing is perceived as something to be done on a hush-hush basis and let word-of-mouth do the talking, quite literally. This often results in recruiting a marketing team that often misses the mark. 

THE WAY AHEAD

Two decades ago, if you happened to come across a hospital ad, chances were that you might have labelled the hospital based on ‘commercial’ rather than ‘compassionate care’. Cut to our times, if one hasn’t heard of a hospital’s name in the leading newspapers, hoardings, radio or social media, the hospital is sure to be seen with wary eyes. 

Having said that, hospitals still don’t thrive merely on advertising and marketing and the good old word-of-mouth still stands relevant as it would decades ago. But word-of-mouth stems from either a higher recall factor or personal experience, wherein the former depends upon 360-degree promotions while the latter on the overall experience with a hospital. It is therefore still a two-way street, where ‘commercial’ goes hand-in-hand with ‘compassion’. 

WHY HEALTHCARE MARKETING CONSULTANCY?

Before asking ‘why a healthcare consultancy’, one should ask, “why not a healthcare consultancy’. To begin with, there’s a considerable difference between marketing and sales. While marketing is a process, sales is an outcome. Most of the healthcare units seldom understand the difference between the two, which is understandably so, owing to their expertise in healthcare and not marketing. 

This poses serious challenges to the healthcare units, especially when it comes to hiring marketing professionals. An addition to the same would be to the woes of training and education to the team. What if we tell you that we can have an ‘extended marketing team’ at your disposal? Now we are talking business.  

WHY TRIZONE HEALTHCARE?

“Knowing is knowing, doing is doing” is something Trizone Healthcare strongly believes in, which means ‘Knowledge without application is the same as having no knowledge at all’. You might come across multiple advertising, branding, and digital marketing companies with a vast knowledge pool but when it comes to implementing the same at the grassroot level, the grounds begin to shake, rather than breaking new grounds. 

Having worked with leading hospitals in Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, and West Bengal for the last 2 decades, Trizone understands the actual pain points of a hospital. Most importantly, Trizone is the doer, rather than just the talker. It is a data-driven 360-degree marketing approach that helps define brand goals that create a niche for its client partners.

A lot rides on the reputation in the healthcare industry and with its refined knowledge and experience, Trizone assists healthcare organisations with a bespoke strategy that fills the gap between perception and reality; resulting in increased patient footfall, reputation enhancement and an increase in revenue thus profitability.

THE TRIZONE HEALTHCARE EDGE

With the primary focus on increasing its client partner’s footfalls, Trizone Healthcare creates tailored solutions to ensure the clients’ brand names are in focus when their patients need them. Together, Trizone creates a structured and well-defined road map that leads its partners’ business to higher profitability, thanks to the trust they will build with their patients.

“Advertising connects customers and paves way for imagination and while sales is the ultimate focus, we guide hospitals to go beyond it, by using our strategic approach and business acumen to deliver unique and engaging experiences, which is something that your competitors can rarely replicate.” mentions Akhil. 

Trizone Healthcare’s expert consultants assist in achieving the growth targets of a hospital by applying their vast knowledge and experience. With its data-driven Hospital Marketing Strategy, Trizone aims to provide a positive return on investment and turn patients into brand ambassadors. Its ambitious approach enables the company to deliver universal roadmaps for healthcare providers that create disruption, deliver solutions and results along with defining the future of the healthcare ecosystem.

DIFFERENT STROKES FOR DIFFERENT FOLKS

The idea is to offer bespoke solutions to its clients, as there cannot be a one-size-fits-all solution when it comes to the healthcare industry. 

As Akhil and Niraj put it, “At Trizone Healthcare, we ensure that the communication is built such that it resonates with the hospital’s legacy, culture, beliefs, knowledge, and practices, apart from focusing on the target audience.”

Trizone’s business tracking and data tracking system offers the clients a real-time evaluation of its strategic endeavours. Trizone has seasoned leaders from healthcare marketing and advertising, therefore chances are that clients just might find a doctor writing their next healthcare blog! 

Furthermore, Trizone Healthcare follows a well-designed methodology, which includes: Changing Perceptions, Influencing Decisions, Sharpening Recollection, Strengthening Brand Agility and Creating Unique Mindspace. 

SOLVING THE GREATEST CHALLENGES OF MARKETING IN THE HEALTHCARE INDUSTRY

When the entire humankind was in chaos, especially with the hit of the novel CoronaVirus, like every other industry even the healthcare industry was experiencing tremors, with many businesses almost on the verge of collapse. Here is when a month-old consultancy made a heroic entry, becoming the saviour for including stand-alone specialists, clinics and even established hospitals not only to communicate and reach out to their patients but also to assist them in doing e-consultation during the peak of the pandemic. Many looked at it as a charity, but the minds behind it knew that it was a long-term investment. 

In February 2020, two friends finally came together and shaped their 9-year-old vision into reality to provide 360-degree branding and marketing solutions to help the Healthcare and wellness businesses to not just survive but thrive in these cutthroat times. 

Trizone Healthcare Consultants, a sister concern company of Trizone India is a 14-year-old Strategy, Branding & Advertising agency from Gujarat, known for its incredible strategy and execution, especially in the tourism and retail sector. This dedicated leap to Healthcare did not happen overnight as Trizone India was already working with some of the very known names in the Healthcare and Wellness industry. Experiences while working and building healthcare brands helped them realise that there is a huge gap between the actual needs and the knowledge required for healthcare marketing communications. This was a well-researched, calculated and planned move made by two stalwart friends having exceptional knowledge in Branding and Marketing who came together to make Healthcare marketing a serious business. 

By applying their vast knowledge, experience, research and ethical marketing practices, Trizone Healthcare Consultants aims to help their healthcare clients win patients’ trust, make the client’s business the first choice of patients and their families, enhance the reputation and overall help grow the revenues.

In a short span of time, Trizone has shown its prowess in assisting brands like ApolloCBCC Cancer Care (Ahmedabad & Gandhinagar), CBCC India having its presence in Ahmedabad, Agartala, Chennai, Indore, Navsari, Raipur, Trichy & Ujjain, Geetanjali Medical College & Hospital (Rajasthan) Tricolour Hospitals (Gujarat), M.M. Chokshi Eye Hospital (Gujarat), Gastrocare Hospital (Gujarat), Sangam General Hospital (Bodeli & MP), Accuteeth invisible aligner company, HOCC Haemato Oncology Care Centre (Gujarat), Aadicura Superspeciality Hospital - a 100 bedded Superspeciality Hospital in Gujarat, Zeel Multispeciality Hospital (Rajasthan), Shree Siddhi Vinayak Multi Speciality Hospital (Mandsaur), SPMIMSRF (Kharagpur) an upcoming 750 bedded hospital and Medical College by IIT Kharagpur, Indian Association of Aesthetic Plastic Surgeons (IAAPS), and Vascular Society of India and many more through Branding, Marketing Strategy, Digital Marketing, Social Media Marketing, Event & Conference Management and Communication Strategies.

TRIZONE’S UNIQUE APPROACH MAKES IT STAND OUT

• Listen and Understand
• Analyse and Research
• Design and Develop
• Aim and Shoot
• Review Results
• Discover and Reinvent

THE CAPABILITIES 

• Strategy Consulting
• Marketing & Branding
• Advertising & Communication Design
• Content Writing
• Website Development
• Digital Marketing
• Social Media Marketing 
• Audio-Video Films
• Training & Development 
• Event & Conference Management