Event Network Announces the Bigfoot Discovery Tour

Event Network, the leading operator of experiential attraction retail stores in the United States, is pleased to announce the premiere of the Bigfoot Discovery Tour. The tour is the first in a series of immersive pop-up experiences that combine original content with custom retail. Produced by Event Network, the tour will debut at the Brevard Zoo in February 2024 followed by a series of additional stops.

Bigfoot, the legendary creature of our world's natural, uninhabited, and hidden corners, is coming out of hiding to share ways we can protect our home planet. Guests are invited to discover and explore Bigfoot's compound and learn how deeply he cares about our well-being and preserving nature. Bigfoot inspires guests to recycle, repurpose, and reuse, and he shares his approach to regenerating our wild places. The Bigfoot Discovery Tour brings hope, humor, and a call to action. 

"We have been creating inspirational retail environments that provide a sustainable message for Zoos and Aquariums for more than 25 years," says Larry Gilbert, president, and CEO of Event Network, "The Bigfoot Discovery Tour is an experience for the whole family to enjoy while they learn about how we can restore wild places and preserve them for generations to come."  

The Event Network creative team has curated a collection that includes a custom-designed Bigfoot product assortment to tell the sustainability story further.

"It's so important that guests visiting the Bigfoot Discovery Tour experience merchandise that aligns with the mission of conservation as well as iconic Bigfoot fun," says Jaime Lynn, Event Network's VP of Product Development. "We hope our guests will be inspired to take a new step in protecting our environment and find unique and unexpected products that also promote this message.”  

Event Network was the first experiential retail provider to offer 100% recycled plush items, to redesign toy packaging to eliminate all plastics, and develop an entirely traceable and socially responsible apparel line called Wearsponsible. 

"We are thrilled to be taking this step into creating engaging and enriching experiences," adds Larry. "We hope the Bigfoot Discovery Tour will inspire our guests to imagine their positive impact on our planet while having a great time exploring Bigfoot's world."

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