Evidence-based reads | August 2024

Find New Space: Identifying your next big innovation

How can emerging trends help you explore opportunities for incremental growth? How can you use them to invigorate your core business or map disruptive behaviours that can lead to breakthrough innovations?

In this webinar we explore why finding new space is a lever for growth. Watch on demand

How fashion brands can grow through Meaningful Difference

Fashion can be a fickle, fast-moving industry. So how can fashion retailers, those Apparel category brands focused more on everyday clothing rather than athletic shoes or sports gear, define and grow successful brands? Read more

How can you approach the CFO to argue for greater investment in your brand?  

Learn to speak the language of the CFO in 900 words.

Synthetic Data: The Real Deal? The opportunities and challenges of synthetic data for market research

Learn how Kantar is leading the way in synthetic data and discover the opportunities and challenges of synthetic data for market research.

Time to get serious about humour in advertising

Humour in ads has declined over the last 20 years, despite its proven effectiveness. With humour introduced as a new category at Cannes Lions this year, we showcase award-winning campaigns that highlight the different ways humour can be delivered and the significant impact it can have. Read more

Chart of the month

Create meaningful and authentic connections

Authentic brands follow the “3i’s” principle to build trust: integrity, identification and inclusion. Brands that improved on both Meaningful and Different metrics this year grew +19% ahead of expectations, highlighting the importance of creating Meaningful and authentic connections. Find out the 10 key takeaways from Kantar BrandZ 2024.

Podcast of the month

Predicting Media’s Future with GroupM’s Kate Scott-Dawkins

Tune in to GroupM and Kantar's conversation as they discuss the transformative impact of AI, the rapid growth of retail media, and the evolving landscape of political advertising. Listen to the podcast.

Webinars of the month

Kantar Media Reactions Moving at the speed of culture | Media Reactions is an annual study that explores the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. This year it shares insights from around 18,000 consumers and 1,000 senior marketers globally. Register for our webinar.

Outstanding Innovation Awards 2024 How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? Drawing from 2024 Kantar BrandZ data and qualitative data, we identified the key insights and strategies that set the winning brands apart. From household names to emerging stars, in this webinar we will celebrate and spotlight their ability to Find New Space.  Save your slot

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