📬 The Evoluted Excerpt: November 2023
Evoluted | Certified B Corp™
Award-winning web design, development and marketing services. Create with purpose; build with agility; grow at scale. 📈
Alreyt, online oracles, a belated happy Black Friday/Cyber Monday to those who celebrate and welcome to the final Evoluted Excerpt of 2023!
For any newcomers' benefit, the Excerpt is a rapid retro of the key industry news and resources from our team from the previous month - so we'll be back with December's roundup at the start of January.
🗞️ This month's digital news roundup
Amid apparent evidence that some brands' Black Friday 'discounts' are identical to regular prices , one consumer is smug to have been ahead of the curve...
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Bing's approach of crowdsourcing the answers to search queries backfires when its expert panel of tinfoil hat wearers decide that "no, Australia does not exist" , causing one Microsoft exec to hunt down the employee who decided relying on the public to answer questions was a good idea:
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And finally...
Following LinkedIn's announcement that it's removing all user profile videos in December , every user who isn't a recruiter reacts in unison:
💡 Resources and Guides
The Big 'Un: Setting up site search reports in GA4 to find conversion-boosting opportunities 💰
If you're in the GA4-fearing majority, there's a good chance you won't have site search reports set up for your site yet.
But that data is a potential goldmine for uncovering opportunities to boost conversion rates by identifying where users can't find what they need on your site or where the search results could better meet their intent.
After a site search analysis project led to an award-nominated SEO campaign and a record revenue year for one of our clients, our resident analytics guru Dan Pierce walks through how to access that data in this bitesize video .
Recommended by LinkedIn
Fastest finger first: crafting a reactive Digital PR strategy 🗞️
Journalists' attentions are hard to win and news cycles move fast - so you have to be proactive to ensure success with your reactive Digital PR. So says Victoria Collins in this brilliant guide to winning relevant coverage and links year-round, where she shares insights from reactive campaigns she's launched for our clients to great effect.
Bug-catchers extraordinaire: evolving our dev processes 🐛
As Evoluted has grown, so has the complexity of the web development projects we take on. So how have our dev teams adapted to make sure we can still effectively trace errors and performance issues across multiple systems?
In this post our Technical Team Lead John Noel explains how we've used tracing with PHP and OpenTelemetry to manage delivery of complex projects.
(If this isn't your strong suit, think of it in Pokemon bug-catcher terms as akin to going from a Route 1 n00b to Gym Leader Koga in terms of sophistication. If Pokemon isn't your strong suit either, sorry - you're on your own)
Move in the right (re)direction ↪️
Ever wondered what all those different types of redirects mean, how to know which one to use, or why they're needed in the first place?
Andy Carter helps us work out our 301s from our 308s with this clear explanation , also covering their importance for UX.
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About Evoluted:
We're a full-service agency specialising in digital transformation for ambitious ecommerce brands. With specialist teams across Web Design, Development, SEO, Paid Media and Content Marketing, we help companies to Create, Build and Grow all under one roof.
If you need expert digital support, let's work together .