Excelling at Exporting

Welcome to Crowd's November newsletter!

This month, we're focusing on the international reach of a global marketing agency and how Crowd is positioning itself as one of the UK's best exporters.

Crowd at International Trade Week

On November 6, in partnership with the Department for Business and Trade and Google, Crowd hosted an event to provide like-minded company owners with advice on how to globalise their business and break into overseas markets. This event was part of International Trade Week, and follows on from Crowd's involvement in the 'Made in the UK, Sold to the World' campaign.

Our Trend Predictions for 2024

We're closing in on the end of 2023 and getting ready to greet 2024, so it's only natural to begin putting out some predictions for the new year. Crowd's Social Media Executive Izzi Anwell looks at what we can expect in 2024, from more emphasis on machine learning and AI to increased attention to data privacy, the rise of UGC, the upward trajectory of social commerce and more.

YouTube vs TikTok - The Creator Dilemma

Social media giants YouTube and TikTok are undoubtedly the biggest players in the game of video sharing today. Here, Crowd takes a look at the recent decision by TikTok to experiment with longer videos, a move that seems to be a strategic attempt to attract more long-form video content creators away from YouTube. Of course, contrary to YouTube's recent launch of the Shorts format.

Artificial Intelligence in the Fitness Industry

Crowd's Head of Innovation Sophie Robson looks at the way artificial intelligence is being integrated into the fitness industry, through apps and wearables, to offer users with a more personalised, effective, and engaging fitness experience, from personalised workout plans to diet planning, virtual workout assistants, smart fitness clothing and more.

Amplifying Clean Energy in the UK

Crowd's EU office recently rolled out Event Amplification, a new offering that helps bring offline trade shows to an online world. Here, Crowd's Social Media Manager Kyle Anderson recounts our visit to the Solar & Storage Live event in Birmingham, an important step into the heart of the UK's renewable sector that brings together innovators and disruptors from all over the world.

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