eye square's Insights Newsletter June
eye square
See the Experience: Human Insight Technologies | User Experience | Brand & Media Experience | Shopper Experience
At eye square, we're passionate about delving into the human experience and committed to understanding consumer behaviour in today's dynamic market landscape. We invite you to explore the actionable insights in this newsletter, including thought-provoking content, impactful strategies, engaging discussions, and compelling events.
Let's tour the realm of Human Experience together!
Interested in finding out who or what eye square is? Visit our website here!
Brand & Media Research - Explore our products
Our Brand and Media Research unit is thrilled to announce the update of their products and services, along with the relaunch of our website! Visit us at there to explore the new and enhanced experience!
ATLAS
Our expert Nuria Sichalla was proud to present the latest results of the ATLAS (American Thought Leadership in Attention Study) project to increase awareness of the importance of attention measurement and to drive the future of effective advertising forward.
Brand & Media Research team @ Screenforce Days 2024
This year, the Screenforce Days Germany 2024 will take place in a completely new, dual setting: on June 13th, Screenforce Germany invites advertisers and media agencies for the first time to the “Screenforce Festival” in Düsseldorf. The second part of Screenforce Days will take place in DMEXCO, Cologne. There, you can meet the Screenforce team on the “Future TV Stage” with its own program and lounge area.
Recommended by LinkedIn
At Screenforce Days in Switzerland, you have the opportunity to learn about the newest insights into the current Screenforce study project presented by Senior Research Consultant, Marvin Vogt, followed by another presentation by Dr. Martin Andree (AMP Digital Ventures).
Fast, Bold, Beautiful: Successful Video Advertising on Social Media
A quick, powerful and beautiful appearance pays off to get the most attention for your social video ads. This comprehensive smartphone-eye-tracking study offers the key to successful social ads in different channels.
Discover our upcoming events
On June 13, 2024, our expert Dr. Julia Nitschke will dive into the world of artificial intelligence and present exciting insights about the AI Experience Model during her upcoming AI webinar.
Our 25th anniversary celebration includes a partnership with the DWG to host an AI symposium at eye square's headquarters on the 4th of July. It will be entirely focused on digital innovation and transformation.
Hope you've enjoyed the read,
Your eye square Team