Facing Low Player Retention

This time, we've decided to take a deep dive into player retention and how to improve it! We've broken everything down into three stages:

Silent Blockers of Your Profits

These hidden issues in your site's code can be costing you profits every day. Assessing the non-working elements of the technical layer, which players can’t see, making their experience worse. Between what a player does on your platform and what they think about it, there are many micro-events. They all affect the final picture. Did you know that more than 80% of users get annoyed when they don't understand the rules of how to navigate a site, and nearly half of them leave sites because the platform upsets them?

Simplifying and Implementing Changes

By simplifying and making changes just a click away for players, we move around unnoticed, not disturbing them as they spend money in your casino. We've removed internal barriers, putting you a step ahead of your competition. But there's still more to do: players need to explore the platform easily. It must be intuitive from the first glance, building their confidence and desire to play. Additionally, we don't shy away from responsible gambling.

Stay Close to Your Players

Make them return for the emotions you provide and the engagement you offer. The era of treating every player the same is over. Your players, like all of us, want to feel "most important," so the messages we send must be based on specific player actions.

If you want to learn about how to integrate these three areas into a cohesive action plan in our PlayUP program, comment "PlayUP" and we'll send you the specifics.