Fashion on-demand. 💥

🛍 Study case: On-demand fashion steals the runway

Printful at NY Fashion Week? Yes, that happened. Our customer had a vision, and he used Printful to bring that vision to life. This is the proof that the print-on-demand business model can stretch beyond online stores.

🍩 Study case: Dunkin Donuts custom merch

In 2020, Dunkin' dropped a limited edition holiday merchandise collection. In addition to buying Dunkin’ swag, shoppers were able to customize baseball caps, long-sleeve shirts, phone cases, and laptop cases with their names.

Once a buyer added their name to the design and made a purchase, each order was automatically sent to Printful Enterprise . There, it was printed or embroidered and shipped directly to the shopper under the Dunkin’ Donuts brand.

This campaign proved to be such a success that customized apparel is now a part of the Dunkin’ Donuts merchandise store.

👕 Study case: Ralph Lauren

If Ralph Lauren can embrace the concept of on-demand, why can’t your business?

💡 Leave your competition in the dust with customization

Product customization is the next-level shopping experience. Here’s why:

1️⃣ It gives you higher margins. Almost 90% of customers are willing to pay more for customized apparel.

2️⃣ It engages your audience. Interactive shopping creates a lasting bond between your brand and your buyers.

3️⃣ It increases customer loyalty. Customized products keep fans coming back and turn them into lifelong buyers.

4️⃣ It helps drive word-of-mouth marketing. Customers are more likely to share their unique products on social media.

💰 Don’t press snooze on your holiday sales

Last year Cyber Week drove $33.9B in online sales, making it the most profitable period for online stores. If you haven’t started prepping your business yet, the time is now !