Feb 2024 ByondXR Newsletter✨

We’ve packed this issue with actionable ideas, introductions to new features on the ByondXR Immersive Brand Engagement Platform, and real-world examples of how leading brands like LEGO®, Lacta (by Mondelēz), and Garnier are using our platform to create engaging immersive experiences for their customers. Enjoy!

Garnier Uses ByondXR’s Platform to Build and Launch Garnier Color Home

Beauty brand Garnier has been creating innovative skincare and haircare products since 1904. And in 2024, the company launched its most innovative and engaging consumer experience ever. Built on the ByondXR platform, Garnier Color Home is an all-in-one virtual environment where consumers can learn about the company’s products, explore different product lines in immersive 3D, watch video tutorials, and even receive guidance from AI-powered consultants.

Chocolate Maker Lacta (by Mondelēz) Follows the Success of its Christmas Virtual Store with Lacta Easter

After the great success of their Virtual Christmas Chocolate Store , Brazilian chocolate company Lacta and its supermarket partner Super Muffato returned to the ByondXR platform to create a new seasonal campaign: Lacta Easter .

This immersive experience invites consumers to explore a personalized virtual Super Muffato store (in vivid 3D) packed with Lacta chocolate products, play a word-search game while they browse, and then select their local Super Muffato branch to pick up their chosen Easter chocolates.

LEGO’s Easter Virtual Store Invites Guests to Hunt for Holiday Gift Ideas

If there’s a holiday approaching, you can be sure LEGO® has created great products to help your family mark the occasion. And to celebrate Easter, their brilliant team has updated the successful LEGO® Christmas House – an immersive experience designed as a virtual home filled with the company’s products – to the new LEGO® Easter House . Visitors can receive AI-driven recommendations based on age, interests, and price point, as well as journey throughout the home and explore products in ByondXR’s unique hyper-3D view.

Blog Post: 3 Ways Web3.0 Experiences Can Boost Brand Loyalty

Discussions about Web3.0 usually focus on its technical characteristics: blockchain, crypto wallets, advanced encryption, etc. But those are just tools. The real reason your brand should be prioritizing Web3.0 is that it can improve your key business metrics. In this post, we’ll show you how launching effective Web3.0 experiences helps boost brand loyalty. Read the blog .

Meet with an Immersive Experience Expert at Shoptalk Vegas

If you’re feeling overwhelmed by all the buzzwords and competing ideas surrounding immersive experiences – augmented reality, virtual reality, 3D stores, Web3.0 – let us help. Meet us at Shoptalk in Las Vegas, March 17-20. ByondXR’s Head of Beauty & Fashion Innovation, Jane Pang, will be holding meetings throughout the event to answer your questions and help you determine the best path forward for creating your brand’s immersive experiences. Book your meeting with Jane .

Guided Tour

Using our Guided Tour app, you can create pre-designed guided experiences for visitors in your virtual environment to allow them to navigate and explore points of interest within the experience easily.

Create Secure, Internal Enterprise Experiences

While your brand will likely want to invite as many consumers as possible to some of your immersive experiences, you might want to use the ByondXR platform to create exclusive content available only to certain groups – employees, for example, or your most loyal customers. You can use ByondXR's advanced SSO mechanism to connect and restrict experiences to specific users/groups and keep their internal avatar profile.

Take the next step in building immersive virtual experiences for your brand. Book a demo with our experts .