Five easy steps to growing your agency

Finding new clients can be one of the most challenging aspects of leading a marketing agency. To make work easier and more profitable for agencies, Agorapulse- in partnership with Facebook - has created a package of assets that make connecting with new clients easier and more effective. How? With easy-to-use forms and eye-catching email templates that don’t strip out personalization—they pack it in. 

So, here is a quick overview of all the items you can download for FREE:

• Facebook Audit Checklist plus a helpful video that demonstrates an audit in action
• Email templates for each of the three Facebook Messenger and chat automation recommendations covered in the Facebook Audit Checklist (plus a BONUS template!)
• Customizable pitch deck that makes it easy to present Facebook Messenger and chat automation to new clients
• Resources list to help you get the job done

Once you get the hang of this process, you can go from audit to email in 15 minutes or less. Making it easy to add new business development to your routine and even delegate it! 

Step 1: Conduct a FACEBOOK AUDIT using the provided checklist

Step 2: Use the audit to recommend a Facebook C2M and chat automation solution 

Step 3: Customize an email around that recommendation using an email template

Each email template includes an attention-grabbing subject line and makes a compelling case for how Facebook C2M and chat automation can improve your new client’s business. Remember, following up is just as important as reaching out. 

BONUS WORKSHEET: Want to take prospect personalization to the next level? Use this worksheet to document three services (e.g., Facebook ads, social media management, consulting, content management, etc.), you would like to highlight on your next client call. Make sure to include any relevant details you gathered from their Facebook Audit Checklist.

Step 4: Make the pitch. 

There are three ways to use our customizable Pitch Deck:

• As a talking point guide during a new client call 
• As a slide presentation during an in-office visit 
• As an attachment to an email to recap a call or presentation 

Step 5: Gather your team. 

You have three options in regards to finding resources [link] to create an effective Facebook C2M chat automation program:

1. Train existing staff. Lots of wonderful online and in-person training is available to provide your team with the training and tools they need to run a successful C2M program. 
2. Hire new staff. Want to add a new team member to handle your Facebook C2M business? Our resource guide includes tips to help you start the hiring process. 
3. Outsource to a freelancer or agency. Ready to start your project right away? Outsourcing can be a great solution when you need to move quickly. 

A well-organized proposal, contract, and client onboarding process are the first step to a long and prosperous client relationship. This is your chance to dot your i’s and cross your t’s so you can focus on what you love doing: making great things happen for your client. 

Step 6: Get it done. Agorapulse can help!

Here are some of the Agorapulse features you can use to support your Facebook C2M chat automation campaigns: 

• Social Inbox: Manage multiple conversations, including Facebook Messenger automated messages, in a single platform to save time, increase transparency, and bring order to social media chaos. 
• Moderation Rules: Divide and conquer Facebook C2M chat automation with moderation rules that delegate Facebook C2M messages to specific team members, so you can handle important conversations faster.
• Custom Labels: Create reports by using custom labels to quickly identify chat automation messages so you can prove ROI for your Facebook Messenger C2M campaigns.

Want to know more? Watch a webinar, read an E-book, or check out a case study that will give the inside scoop on why this simple, personalized outreach process can make such a big impact on your Agency’s bottom line.  

About Agorapulse

Connections are at the center of the human experience. In ancient Greece, those connections took place in public spaces— an agora, and our name celebrates the importance these gathering places play in our lives. 

Today, social media platforms serve as a modern-day village square, where people from all over the world go to shop, find love, create art, and meet others that share their passions. Those millions of interactions each day form the beating heart of our modern lives, the pulse that binds us all together. 

To make the most of these moments, social media professionals rely on Agorapulse to stay organized, save time, and manage the everyday interactions that make up our most meaningful connections. See for yourself why Agorapulse is #1 with Agencies just like yours. 

Looking for a social media management platform that makes it easy to stay organized? Sign up for our FREE 15-day trial, no credit card required.